Alcohol brands turn their products into catalysts for fundraising
Implications - Liquor companies are utilizing the products their customers regularly purchase to build awareness for the causes that the companies support. Not only does this increase awareness of the specific charities and causes that the brands work in support of, it also raises awareness among consumers about the companies' pursuit of corporate social responsibility programs, enhancing brand perception as a result.
Workshop Question - How does your brand raise awareness of its CSR program?
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Dec 17 — Jun 18
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