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Charitable Libation

Alcohol brands turn their products into catalysts for fundraising

Implications - Liquor companies are utilizing the products their customers regularly purchase to build awareness for the causes that the companies support. Not only does this increase awareness of the specific charities and causes that the brands work in support of, it also raises awareness among consumers about the companies' pursuit of corporate social responsibility programs, enhancing brand perception as a result.
Workshop Question - How does your brand raise awareness of its CSR program?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
49,926 Total Clicks
Date Range:
Dec 17 — Jun 18
Trending:
Average
Consumer Insight Topics:

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