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Charitable Libation

Alcohol brands turn their products into catalysts for fundraising

Implications - Liquor companies are utilizing the products their customers regularly purchase to build awareness for the causes that the companies support. Not only does this increase awareness of the specific charities and causes that the brands work in support of, it also raises awareness among consumers about the companies' pursuit of corporate social responsibility programs, enhancing brand perception as a result.

Workshop Question - How does your brand raise awareness of its CSR program?
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,401 Total Clicks
Dec 17 - Jun 18
This Year and Average
MarketingSocial Good
Featured Examples
Glitter-Coated Wine Bottles - ONEHOPE's Glittery Wine Bottles Support Charitable Causes
SCORE 6
This Year and Warm 437 Clicks Pub: Dec 22, 17
Glitter-Coated Wine Bottles
ONEHOPE's Glittery Wine Bottles Support Charitable Causes
The holidays are often a associated with both glamour and giving, and now there is a way to achieve both at once with ONEHOPE’s new Glitter Bottles. Sparkling on the inside and out, the... [More]
Celebratory Charity Champagne - The GREATEST SINCE 1998 Collection Celebrates a Tennis Legend
SCORE 6.3
This Year and Warm 365 Clicks Pub: Jun 1, 18
Celebratory Charity Champagne
The GREATEST SINCE 1998 Collection Celebrates a Tennis Legend
Moët & Chandon has an illustrious history with champagne and the brand has decided to use this prestige to honor Grand Slam champion Roger Federer in its GREATEST SINCE 1998 collection. The... [More]
Gender Equality Beer Branding - BrewDog's Beer for Girls Was Made to Highlight Women's Rights
SCORE 5.3
This Year and Warm 516 Clicks Pub: Mar 8, 18
Gender Equality Beer Branding
BrewDog's Beer for Girls Was Made to Highlight Women's Rights
Craft brewing company BrewDog created a new beer named the ‘Beer For Girls’ in support of International Women’s Day. The company made the Pink IPA to shine a light on gender... [More]
Troops-Supporting Vodkas - American Anthem Vodka will Donate $1 for Each Bottle Sold
SCORE 4.1
This Year and Average 198 Clicks Pub: May 19, 18
Troops-Supporting Vodkas
American Anthem Vodka will Donate $1 for Each Bottle Sold
The American Anthem vodka has been rebranded to coincide with a new initiative that supports US troops to help reinforce the ethos behind the brand. Crafted with ingredients that have been sourced... [More]
Romantic Charity Chalices - Stella Artois' Limited-Edition Chalices Support Clean Water Initiatives
SCORE 4.9
This Year and Average 175 Clicks Pub: Jan 26, 18
Romantic Charity Chalices
Stella Artois' Limited-Edition Chalices Support Clean Water Initiatives
Stella Artois is making a concerted effort to increase the prevalence of clean drinking water around the world, and the brewery’s new Limited-Edition Chalices are part of that charitable push.... [More]
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