Alcohol brands turn their products into catalysts for fundraising
Implications - Liquor companies are utilizing the products their customers regularly purchase to build awareness for the causes that the companies support. Not only does this increase awareness of the specific charities and causes that the brands work in support of, it also raises awareness among consumers about the companies' pursuit of corporate social responsibility programs, enhancing brand perception as a result.
Workshop Question - How does your brand raise awareness of its CSR program?
Trend Themes
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Cause Marketing — Liquor companies are using their products to build awareness for the causes that the companies support, leading to a rise in cause marketing.
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Social Responsibility Programs — Alcohol brands are using their products to raise awareness among consumers about the companies' pursuit of corporate social responsibility programs, which can enhance brand perception.
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Discounted Prices for Women — Craft beer brewing companies are using discounted prices to create a comical yet obvious approach to branding and end discrimination against women.
Industry Implications
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Alcohol Industry — From wine to beer, the alcohol industry is using its products and cause marketing to raise awareness, build brand perception, and give back to the community.
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Charity Industry — The charity industry is benefiting from partnerships with alcohol brands that donate to charitable causes.
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Marketing Industry — Marketing professionals can learn from the cause marketing strategies employed by alcohol brands to build better relationships with customers and support social responsibility programs.
5 Featured, 44 Examples:
68,659 Total Clicks
Date Range:
Dec 17 — Jun 18
Trending:
Average
Consumer Insight Topics:
