Japan's Kit Kat Chocolatory in Tokyo is now selling a festive pink hot chocolate just in time for Valentine's Day, made with none other than ruby chocolate.
Before last year, it was believed that there were just three kinds of chocolate in the world—white, dark and milk—but ruby chocolate was discovered, offering a bold natural pink hue. The launch of the Sublime Ruby Kit Kat marks the first commercialized ruby chocolate product and alongside it, Kit Kat has unveiled Hot Ruby Chocolate. Over the next few months, Kit Kat Japan has exclusive rights of ruby chocolate, meaning that it will be some time before the public will be able to set their sights on the next ruby chocolate innovation.
Image Credit: Tokyo Treat
What's Driving This Trend
- Ruby Chocolate
- The discovery and commercialization of ruby chocolate presents opportunities for new and exciting chocolate products.
- Pink Hot Chocolate
- The creation of naturally pink hot chocolates allows for unique and eye-catching beverages that can be marketed as a special treat.
- Valentine's Day Treats
- The release of pink hot chocolates just in time for Valentine's Day taps into the demand for festive and romantic treats.
Who This Affects Most
- Chocolate Manufacturing
- The chocolate manufacturing industry can explore the use of ruby chocolate to develop innovative and distinctive products.
- Beverage Manufacturing
- Beverage manufacturers can incorporate ruby chocolate to create visually appealing and flavorful hot chocolate options.
- Holiday Food and Beverage
- The holiday food and beverage industry, particularly around Valentine's Day, can benefit from offering unique and themed products like naturally pink hot chocolates.
