Category
Lifestyle
Assisted Choices
2.4
Trend score
Trend
What is the Faux Egg trend?
Faux Egg: Though many food products are now touted as being egg-free, chefs are taking this concept a step further by creating eggs that are free of the protein they're named after. Looking and tasting like real eggs, these artificial food products provide vegan consumers alternatives to the oft-consumed item, and also cater to foodie consumers seeking novelty.
Trend themes
Themes within the Faux Egg trend
Three behaviours holding the trend together01
Plant-based Egg Alternatives
As more consumers opt for plant-based diets, there is a growing demand for eggs made from vegan ingredients, creating opportunities to discover new innovative products.
02
Ready-to-use Liquid Egg Replacements
Consumers are seeking simpler and easier options for egg replacements in their food, opening opportunities for innovations that cater to this popular demand.
03
Innovative Vegan Egg Dishes
The increase in demand for plant-based diets is driving innovation in vegan cuisine, especially in finding more innovative ways to create eggs that are made of entirely vegan ingredients.
Industry implications
What the Faux Egg trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Opportunities for food manufacturers and restaurants to explore innovative vegan recipes that include plant-based eggs in their menu.
For
Plant-based Products
Plant-based companies can create a new line of products, such as vegan egg substitutes in ready-to-use liquid forms that offer the same versatility and functionality as real eggs.
For
Sustainability
Creating plant-based egg substitutes is not only satisfying the demand for vegan food but is also promoting more sustainable and ethical food practices that align with consumer values.
Workshop question
How could your brand recreate one of its products/services to better suit an alternative set of consumers?
Trend signals
Trend signals for Faux Egg
Trend score 2.4 out of 10, from popularity 38%, activity 27%, freshness 8%.
Popularity38%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Faux Egg trend
4 featured examples from Apr 21, 2017 to Jun 6, 2018CategoryLifestyle
Vegan Egg Burgers
VeganBurg is Debuting Singapore's First Vegan Sunny-Side-Up Egg on a Burger
Opportunity for plant-based burger chains to tap into the growing demand for vegan options by introducing unique and flavorful menu items.
CategoryLifestyle
Ready-to-Pour Egg Replacers
Follow Your Heart's VeganEgg is Now Offered as a Bottled Liquid
Food manufacturers can explore possibilities of developing versatile and convenient egg substitutes for consumers looking for plant-based options.
CategoryLifestyle
Vegan Egg Alternatives
Students from the University of Udine Created a Plant-Based Egg and Yolk
Food Science and Technology programs in universities have the potential to shape future food innovations, including plant-based egg substitutes.
CategoryLifestyle
Vegan Deviled Eggs
London's Mao Chow Serves an Innovative, Plant-Based Egg Dish
The food and beverage industry should explore the potential for more plant-based options, including egg and meat alternatives.
