Confectionery Hummus

Hummus is now being consumed as a dessert

Implications - Varying hummus recipes are quite common, and brands are taking advantage of that fact by transforming the normally savory recipes into confectionary items. This shift caters to foodie consumers who enjoy experimenting with flavors, while having a strong enough link to a popular and familiar food product that they simultaneously cater to more general demographics.
SCORE 7.1
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31,725 Total Clicks
Feb 17 - Jun 18
Just New and Average
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Featured Examples
Sweet Hummus Deliveries - Deliveroo is Sharing HOU Hummus for International Hummus Day
SCORE 8
This Quarter and Hot 362 Clicks Pub: May 12, 18
Sweet Hummus Deliveries
Deliveroo is Sharing HOU Hummus for International Hummus Day
In celebration of International Hummus Day, Deliveroo is giving customers the chance to try products from HOU, a new sweet hummus brand that offers indulgent flavors like Chocolate, Banoffee Pie and... [More]
Dessert Hummus Shakes - The Hummus & Pita Co. is Launching a Sweet Shake for National Hummus Day
SCORE 8.1
This Quarter and Hot 208 Clicks Pub: May 2, 18
Dessert Hummus Shakes
The Hummus & Pita Co. is Launching a Sweet Shake for National Hummus Day
The popularity of hummus has inspired some brands to create dessert-inspired versions of the Mediterranean spread, but The Hummus & Pita Co. is set to push this concept by introducing the first-... [More]
Herbal Dessert Hummus - Delighted By's Choc-O-Mint Hummus is a Vegan-Friendly Dessert Dip
SCORE 7.4
This Year and Warm 275 Clicks Pub: Feb 20, 18
Herbal Dessert Hummus
Delighted By's Choc-O-Mint Hummus is a Vegan-Friendly Dessert Dip
Delighted By is a dessert hummus brand specializing in sweet, tasty and vegan friendly dips that combine a traditional chickpea base with organic cocoa powder. This Choc-O-Mint Hummus product is one... [More]
Dark Chocolate Dessert Hummus - Boar's Head Dark Chocolate Hummus Pairs with Fruit, Crackers & More
SCORE 6.9
Recent and Warm 99 Clicks Pub: Jun 8, 18
Dark Chocolate Dessert Hummus
Boar's Head Dark Chocolate Hummus Pairs with Fruit, Crackers & More
Boar’s Head recently added Dark Chocolate Dessert Hummus to its permanent product collection, offering a better-for-you way for consumers to indulge their cravings for something richly... [More]
Hummus-Stuffed Bites - The Modern Pod is Bringing Innovation to the Hummus Snack Category
SCORE 3.3
Mild 748 Clicks Pub: Feb 18, 17
Hummus-Stuffed Bites
The Modern Pod is Bringing Innovation to the Hummus Snack Category
Hummus snacks became popularized as healthy source of fiber, protein, vitamins and minerals—but most people love eating the creamy garbanzo bean dip for its flavor. While many brands are focused... [More]
Strawberry Hummus Spreads - Lantana Foods is Launching a Special Savory-Sweet Hummus for Valentine's
SCORE 5.4
This Year and Warm 209 Clicks Pub: Feb 2, 18
Strawberry Hummus Spreads
Lantana Foods is Launching a Special Savory-Sweet Hummus for Valentine's
To add to its assortment of savory hummus products in flavors like Black Bean, Yellow Lentil and Cucumber, Lantana Foods is launching a special-edition savory-sweet hummus for Valentine’s Day.... [More]
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