SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,209 more

Confectionery Hummus

Hummus is now being consumed as a dessert

Implications - Varying hummus recipes are quite common, and brands are taking advantage of that fact by transforming the normally savory recipes into confectionary items. This shift caters to foodie consumers who enjoy experimenting with flavors, while having a strong enough link to a popular and familiar food product that they simultaneously cater to more general demographics.

Workshop Question - How could your brand simultaneously cater to niche and general interests?

SCORE 6.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 45 Examples: 39,365 Total Clicks

Date Range: Feb 17 - Jun 18

Trending: This Year and Average

Consumer Insight Topics: Lifestyle Food

Featured Examples

Sweet Hummus Deliveries - Deliveroo is Sharing HOU Hummus for International Hummus Day

SCORE 7.3

This Year and Warm 476 Clicks Pub: May 12, 18

Sweet Hummus Deliveries

Deliveroo is Sharing HOU Hummus for International Hummus Day

In celebration of International Hummus Day, Deliveroo is giving customers the chance to try products from HOU, a new sweet hummus brand that offers indulgent flavors like Chocolate, Banoffee Pie and... [More]

Dessert Hummus Shakes - The Hummus & Pita Co. is Launching a Sweet Shake for National Hummus Day

SCORE 7.3

This Year and Warm 423 Clicks Pub: May 2, 18

Dessert Hummus Shakes

The Hummus & Pita Co. is Launching a Sweet Shake for National Hummus Day

The popularity of hummus has inspired some brands to create dessert-inspired versions of the Mediterranean spread, but The Hummus & Pita Co. is set to push this concept by introducing the first-... [More]

Herbal Dessert Hummus - Delighted By's Choc-O-Mint Hummus is a Vegan-Friendly Dessert Dip

SCORE 6.7

This Year and Warm 357 Clicks Pub: Feb 20, 18

Herbal Dessert Hummus

Delighted By's Choc-O-Mint Hummus is a Vegan-Friendly Dessert Dip

Delighted By is a dessert hummus brand specializing in sweet, tasty and vegan friendly dips that combine a traditional chickpea base with organic cocoa powder. This Choc-O-Mint Hummus product is one... [More]

Dark Chocolate Dessert Hummus - Boar's Head Dark Chocolate Hummus Pairs with Fruit, Crackers & More

SCORE 6.3

This Year and Warm 426 Clicks Pub: Jun 8, 18

Dark Chocolate Dessert Hummus

Boar's Head Dark Chocolate Hummus Pairs with Fruit, Crackers & More

Boar’s Head recently added Dark Chocolate Dessert Hummus to its permanent product collection, offering a better-for-you way for consumers to indulge their cravings for something richly... [More]

Hummus-Stuffed Bites - The Modern Pod is Bringing Innovation to the Hummus Snack Category

SCORE 3

Mild 917 Clicks Pub: Feb 18, 17

Hummus-Stuffed Bites

The Modern Pod is Bringing Innovation to the Hummus Snack Category

Hummus snacks became popularized as healthy source of fiber, protein, vitamins and minerals—but most people love eating the creamy garbanzo bean dip for its flavor. While many brands are focused... [More]

Strawberry Hummus Spreads - Lantana Foods is Launching a Special Savory-Sweet Hummus for Valentine's

SCORE 4.8

This Year and Average 284 Clicks Pub: Feb 2, 18

Strawberry Hummus Spreads

Lantana Foods is Launching a Special Savory-Sweet Hummus for Valentine's

To add to its assortment of savory hummus products in flavors like Black Bean, Yellow Lentil and Cucumber, Lantana Foods is launching a special-edition savory-sweet hummus for Valentine’s Day.... [More]