Category
Lifestyle
Assisted Choices
Trend cluster
Category
Refreshed
Pet
Brands offer pets fresh foods for on-the-go purchases, or for owners to make at home.
5.0
Trend score
Trend
What is the Refreshed Pet trend?
Refreshed Pet: Fresh pet foods are becoming more common as brick-and-mortar spaces offer dishes made specifically for dogs and cats, or brands offer food products that pet owners can make fresh at home. This shift reflects the increased importance of bonding with pets, becoming top of mind as urban consumers lead busier lives, allowing them to assuage some of the guilt associated with their absences.
Trend themes
Themes within the Refreshed Pet trend
Three behaviours holding the trend together01
Fresh Pet Foods
Pet owners are seeking out fresh, healthy pet food options either at home or on the go.
02
Pet-Friendly Food and Drink Menus
Restaurants and bars are offering pet-friendly menus, curating drinks and desserts that can be consumed safely by pets.
03
DIY Pet Treats
Pet owners are opting to make their own pet treats using healthy recipes and ingredients.
Industry implications
What the Refreshed Pet trend means for industry
Where the trend changes the playbookFor
Pet Food Manufacturing
Pet food manufacturers can incorporate fresh, healthy ingredients into their products to cater to the growing demand for pet owners seeking out more nutritious options.
For
Food and Beverage
Restaurants and bars can offer pet-friendly menus, catering to owners looking for ways to include their pets in outings.
For
Homemade Foods
Cooking and baking companies can appeal to pet owners by offering recipes and ingredients that cater to their furry friends.
Workshop question
How could your brand offer more personalized solutions to consumers' busy lives?
Trend signals
Trend signals for Refreshed Pet
Trend score 5.0 out of 10, from popularity 71%, activity 72%, freshness 8%.
Popularity71%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Refreshed Pet trend
4 featured examples from May 15, 2017 to Apr 11, 2018CategoryLifestyle
Healthy Dog Food Trucks
The Canine Wellness Kitchen Serves Treats and Refreshing 'Pooch Pints'
The success of the Canine Wellness Kitchen suggests an opportunity for pet food manufacturers to expand their product offerings to include healthier and more convenient options fo…
CategoryLifestyle
Dog-Friendly Baking Mixes
Wagado Offers Dog Treat Mix That Pet Owners Can Bake Into Treats
The pet food industry could benefit from creating more personalized, natural options for pet treats.
CategoryLifestyle
Refreshing Dog-Friendly Desserts
Shake Shack Now Offers the 'Pooch-ini' as a Dog Dessert
The pet food industry can explore creating more pet-friendly dessert options and human-grade pet food products.
CategoryLifestyle
Dog-Focused Drink Menus
Smith & Whistle is Celebrating National Pet Month With Canine Cocktails
Hotels, bars, and restaurants can stand out by embracing pet-friendly practices and offering unique experiences like canine beverage menus to attract pet-owning customers.
