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Refreshed Pet

Brands offer pets fresh foods for on-the-go purchases, or for owners to make at home

Implications - Fresh pet foods are becoming more common as brick-and-mortar spaces offer dishes made specifically for dogs and cats, or brands offer food products that pet owners can make fresh at home. This shift reflects the increased importance of bonding with pets, becoming top of mind as urban consumers lead busier lives, allowing them to assuage some of the guilt associated with their absences.

Workshop Question - How could your brand offer more personalized solutions to consumers' busy lives?
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
43,565 Total Clicks
May 17 - Jun 18
This Year and Warm
LifestyleFoodPets
Featured Examples
Healthy Dog Food Trucks - The Canine Wellness Kitchen Serves Treats and Refreshing 'Pooch Pints'
SCORE 6.4
Warm 1,098 Clicks Pub: May 15, 17
Healthy Dog Food Trucks
The Canine Wellness Kitchen Serves Treats and Refreshing 'Pooch Pints'
The ‘Canine Wellness Kitchen’ was recently launched as Australia’s first dog food truck, complete with fridges, freezers, a sink and a chilled serving area that makes it possible... [More]
Dog-Friendly Baking Mixes - Wagado Offers Dog Treat Mix That Pet Owners Can Bake Into Treats
SCORE 7.2
Warm 1,470 Clicks Pub: Feb 9, 18
Dog-Friendly Baking Mixes
Wagado Offers Dog Treat Mix That Pet Owners Can Bake Into Treats
Baked goods are so ridiculously delicious that people will willingly ruin their diets just for a taste, and Wagado is a startup that’s helping pet owners give their dogs the same indulgence.... [More]
Refreshing Dog-Friendly Desserts - Shake Shack Now Offers the 'Pooch-ini' as a Dog Dessert
SCORE 6.1
Warm 439 Clicks Pub: Apr 11, 18
Refreshing Dog-Friendly Desserts
Shake Shack Now Offers the 'Pooch-ini' as a Dog Dessert
For Valentine’s Day this year, Shake Shack unveiled the Love Shack Shake, which helped to support the non-profit organization Canine Companions for Independence—now, the American fast casual... [More]
Dog-Focused Drink Menus - Smith & Whistle is Celebrating National Pet Month With Canine Cocktails
SCORE 5.1
Warm 927 Clicks Pub: Apr 6, 18
Dog-Focused Drink Menus
Smith & Whistle is Celebrating National Pet Month With Canine Cocktails
April is National Pet Month and those looking to celebrate with their beloved pets should head down to the Smith & Whistle. While most bars band four-legged friends, this establishment is... [More]
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