Brands offer pets fresh foods for on-the-go purchases, or for owners to make at home
Implications - Fresh pet foods are becoming more common as brick-and-mortar spaces offer dishes made specifically for dogs and cats, or brands offer food products that pet owners can make fresh at home. This shift reflects the increased importance of bonding with pets, becoming top of mind as urban consumers lead busier lives, allowing them to assuage some of the guilt associated with their absences.
Workshop Question - How could your brand offer more personalized solutions to consumers' busy lives?
Trend Themes
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Fresh Pet Foods — Pet owners are seeking out fresh, healthy pet food options either at home or on the go.
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Pet-friendly Food and Drink Menus — Restaurants and bars are offering pet-friendly menus, curating drinks and desserts that can be consumed safely by pets.
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DIY Pet Treats — Pet owners are opting to make their own pet treats using healthy recipes and ingredients.
Industry Implications
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Pet Food Manufacturing — Pet food manufacturers can incorporate fresh, healthy ingredients into their products to cater to the growing demand for pet owners seeking out more nutritious options.
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Food and Beverage — Restaurants and bars can offer pet-friendly menus, catering to owners looking for ways to include their pets in outings.
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Homemade Foods — Cooking and baking companies can appeal to pet owners by offering recipes and ingredients that cater to their furry friends.
