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Milky Transformation

"Cereal milk" becomes a flavor in itself in various sweet dishes

Implications - Cereal milk is becoming a flavor in dishes in its own right, offering a unique yet instantly relatable selling point. With most people who consume cereals having positive experiences with drinking the sweet milk it leaves behind, the use of cereal milk as a flavor is able to pique the interest of novelty-minded consumers, while simultaneously evoking a sense of nostalgia.
Workshop Question - How could your brand create something new, that also evokes a sense of nostalgia for consumers?
Trend Themes
1. Cereal Milk as a Flavor - The use of cereal milk as a distinct flavor in desserts and drinks offers a unique and nostalgic selling point for novelty-minded consumers.
2. Whimsical and Boozy Milkshakes - Restaurants incorporating creative and boozy milkshake flavors offer an opportunity for businesses to provide an enjoyable, Instagram-friendly experience for customers.
3. Over-the-top Desserts - The popularity of over-the-top desserts, including massive milkshakes and Instagrammable ice cream cones, represents an opportunity for businesses to provide an entertaining and memorable experience for consumers.
Industry Implications
1. Food and Beverage - Incorporating playful and nostalgic elements into desserts and drinks can help businesses stand out in a crowded industry.
2. Hospitality - Incorporating unique, Instagrammable elements into establishments can create an enjoyable and memorable experience for customers, potentially leading to increased business and positive word-of-mouth promotion.
3. Social Media - The increasing focus on visually appealing and shareable desserts and drinks presents an opportunity for businesses to capitalize on their social media presence and expand their audience.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
75,442 Total Clicks
Date Range:
Aug 16 — May 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Instagram-Friendly Ice Cream Parlors
Instagram-Friendly Ice Cream Parlors
California's Cauldron Ice Cream Will Open 5 Toronto Locations
Cauldron Ice Cream, the California-based parlor that’s famed for its made-to-order liquid nitrogen concoctions and puffy waffle cones has just announced “a multi-unit franchise deal with... MORE
Boozy Multi-Person Milkshakes
Boozy Multi-Person Milkshakes
Fiddlestix's '8 Man Milkshake' is Sold by the Gallon
While over-the-top milkshakes have been popular for some time now, a restaurant in Las Vegas is taking the concept to the next level with its gargantuan ‘8 Man Milkshake.’ Sold by the... MORE
Cult Dessert Lattes
Cult Dessert Lattes
Milk Bar's Crack Pie is Getting a Makeover in the new Crack Pie Latte
The wildly popular Momofuku Milk Bar will now be offering a new Crack Pie Latte at select locations. The mini dessert chain, perhaps best known for its over-the-top sweets, will debut the Crack Pie... MORE
Cereal Milk Ice Creams
Cereal Milk Ice Creams
Marble Slab Creamery Now Offers a Limited Cereal Milk Flavor & Shake
For a limited time this summer, Marble Slab Creamery is offering an all-new Cereal Milk Ice Cream flavor and Cereal Milk Shake in collaboration with MaggieMoo’s Ice Cream and Treatery.... MORE
Breakfast-Inspired Ice Cream Flavors
Breakfast-Inspired Ice Cream Flavors
The Newest Baskin-Robbins Flavor Tastes Like Cereal Milk
The newest Baskin-Robbins flavor is inspired by an unusual breakfast item that has risen to popularity among adventurous foodies. In addition to featuring bits of actual cereal, the new ice cream... MORE
Whimsical Boozy Milkshakes
Whimsical Boozy Milkshakes
Milk Bar at The Cosmopolitan Offers a Fitting Drink for Las Vegas
Since the new Milk Bar at The Cosmopolitan is located along the Vegas Strip, it makes sense that it should offer some extravagantly fun menu options. Milk Bar restaurants have been gaining... MORE

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