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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,210 more

Evocative Scent

Iconic food smells are transferred into candle form to strengthen familiarity

Implications - Food-scented candles help brands connect with consumers within the home by transporting them to the last time they enjoyed that brand's food item. The integration of branded scents into the home enables companies to authentically build familiarity as a means of strengthening customer loyalty, with the added benefit of catering to consumers' preference for novelty for the items being outside of the brands' traditional spaces.
Workshop Question — How can your brand stay top of mind for consumers outside of your traditional space?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
45,864 Total Clicks
Date Range:
Dec 16 — May 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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