Evocative Scent

Iconic food smells are transferred into candle form to strengthen familiarity

Implications - Food-scented candles help brands connect with consumers within the home by transporting them to the last time they enjoyed that brand's food item. The integration of branded scents into the home enables companies to authentically build familiarity as a means of strengthening customer loyalty, with the added benefit of catering to consumers' preference for novelty for the items being outside of the brands' traditional spaces.

Workshop Question - How can your brand stay top of mind for consumers outside of your traditional space?
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
39,553 Total Clicks
Dec 16 - May 18
This Year and Mild
MarketingLifestyleBranding
Featured Examples
Fast Food-Scented Candles - This KFC Candle Smells Like Fried Chicken
SCORE 6
Warm 1,686 Clicks Pub: Dec 7, 16
Fast Food-Scented Candles
This KFC Candle Smells Like Fried Chicken
This KFC candle was offered as a prize from the company to consumers as part of a competition. The social media promotion was offered by KFC New Zealand and involved a unique concept. The brand&#... [More]
Ramen Noodle Cup Candles - The Official Cup Noodle Candle is Scented Like the Popular Meal
SCORE 4.6
Average 802 Clicks Pub: Apr 11, 17
Ramen Noodle Cup Candles
The Official Cup Noodle Candle is Scented Like the Popular Meal
Ideal for those who simply can’t get enough ramen noodle cups, the Official Cup Noodle Candle is a home decor product that enables you to have your space smelling like the sweet scent of... [More]
Scented Donut Chain Candles - The Krispe Kreme Candles are Available in Three Scents
SCORE 3.2
Mild 426 Clicks Pub: Sep 13, 17
Scented Donut Chain Candles
The Krispe Kreme Candles are Available in Three Scents
The enthralling scent of sweet glazed donut can now be achieved from the comfort of one’s home with the introduction of Krispy Kreme candles. The donut-inspired line features three scent... [More]
Meaty Limited-Edition Candles - The A.1. Meat Scented Candles Come in Three Delicious Scents
SCORE 5.6
This Year and Warm 337 Clicks Pub: May 30, 18
Meaty Limited-Edition Candles
The A.1. Meat Scented Candles Come in Three Delicious Scents
The A.1. Meat Scented Candles have been announced by the sauce brand as a new lineup of home decor products for guys that are perfect as Father’s Day presents. The limited-edition candles are... [More]
Aromatic Hot Sauce Candles - Bath & Body Works' New Sriracha Candle Boasts a Spicy Scent
SCORE 3.5
This Year and Mild 244 Clicks Pub: Mar 18, 18
Aromatic Hot Sauce Candles
Bath & Body Works' New Sriracha Candle Boasts a Spicy Scent
For those who love the smell of a fresh bottle of hot sauce, Bath & Body Works’ new Sriracha Candle will help you get your fix in an unexpected way. With a smell that’s just as spicy... [More]
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