Category
Lifestyle
Assisted Choices
Trend cluster
Category
Evocative
Scent
Iconic food smells are transferred into candle form to strengthen familiarity.
3.2
Trend score
Trend
What is the Evocative Scent trend?
Evocative Scent: Food-scented candles help brands connect with consumers within the home by transporting them to the last time they enjoyed that brand's food item. The integration of branded scents into the home enables companies to authentically build familiarity as a means of strengthening customer loyalty, with the added benefit of catering to consumers' preference for novelty for the items being outside of the brands' traditional spaces.
Trend themes
Themes within the Evocative Scent trend
Three behaviours holding the trend together01
Scent Marketing
Companies are utilizing scent marketing to build familiarity as a means of strengthening customer loyalty
02
Novelty Items
Consumers have a preference for novelty items that take a company's brand identity out of its traditional spaces.
03
Limited Edition Candle Products
Limited edition scented candle and branded candle products are a growing trend for companies to engage consumers and promote their brand.
Industry implications
What the Evocative Scent trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies are using the scent of their iconic products to create home decor novelty items.
For
Home Decor
Scented candles are expanding beyond traditional fragrances and becoming a key component of home decor.
For
Marketing and Advertising
Scent marketing is becoming an innovative way for companies to engage with their customers and increase brand loyalty.
Workshop question
How can your brand stay top of mind for consumers outside of your traditional space?
Trend signals
Trend signals for Evocative Scent
Trend score 3.2 out of 10, from popularity 55%, activity 34%, freshness 8%.
Popularity55%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Evocative Scent trend
5 featured examples from Dec 8, 2016 to May 31, 2018CategoryUnique
Fast Food-Scented Candles
This KFC Candle Smells Like Fried Chicken
Food and beverage companies can explore the creation of unique scented merchandise to increase brand visibility and engagement.
CategoryArt & Design
Ramen Noodle Cup Candles
The Official Cup Noodle Candle is Scented Like the Popular Meal
Home decor industry professionals can partner with food companies to create similar products and diversify their offerings.
CategoryArt & Design
Scented Donut Chain Candles
The Krispe Kreme Candles are Available in Three Scents
Disruptive innovation opportunity: Combining aesthetics with fragrances to create unique and appealing home decor products.
CategoryMarketing
Meaty Limited-Edition Candles
The A.1. Meat Scented Candles Come in Three Delicious Scents
The home decor industry can explore the creation of unconventional scented candles, like meat fragrances, to cater to a diverse range of consumer preferences.
CategoryLifestyle
Aromatic Hot Sauce Candles
Bath & Body Works' New Sriracha Candle Boasts a Spicy Scent
The Sriracha Candle by Bath & Body Works disrupts the traditional fruity and floral scents typically found in the candle industry with its spicy fragrance.
