Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beet
Embellishment
The earthy root vegetable is incorporated into a variety of familiar dishes.
2.3
Trend score
Trend
What is the Beet Embellishment trend?
Beet Embellishment: Rivalling only the proliferation of cauliflower as a healthful substitute in recent years, beet-infused meals and snacks have gained mainstream attention for the earthen flavor and variety of health benefits amid its newly minted superfood status. In reimagining healthier versions of classic foods with a specific wholesome ingredient, brands are able to indulge consumer desire for healthy food choices that prioritize enjoyability and accessibility.
Trend themes
Themes within the Beet Embellishment trend
Three behaviours holding the trend together01
The Superfood Trend
Brands and chefs are incorporating superfoods into traditional recipes to create healthier versions of classic foods.
02
Plant-Based Food Revolution
The rise of veganism is prompting restaurants to create diverse vegan-friendly options to satisfy consumers' dietary needs.
03
Alternatives for Egg-Based Products
Food companies are creating egg-free mayo and spread options for consumers with dietary restrictions but who do not want to sacrifice taste in the process.
Industry implications
What the Beet Embellishment trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry is benefiting from the prevalence of the superfood trend which is increasing demand for natural and organic foods.
For
Hospitality and Restaurants
The hospitality and restaurant industry are adapting to the plant-based food revolution by creating vegan-friendly menus and options that cater to diverse consumers.
For
Food Manufacturing
The shift toward alternatives for egg-based products presents disruption opportunities in the food manufacturing industry.
Workshop question
What previously undervalued ingredient can you spotlight in order to expand on the product's overall value?
Trend signals
Trend signals for Beet Embellishment
Trend score 2.3 out of 10, from popularity 37%, activity 25%, freshness 8%.
Popularity37%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Beet Embellishment trend
6 featured examples from Jun 29, 2017 to May 23, 2018CategoryLifestyle
Beetroot Falafel Burgers
The 'Beetnik' is Byron's First Vegan-Friendly Burger Option
Restaurants can capitalize on the growing trend of plant-based burgers by offering a variety of vegan-friendly options to attract a wider customer base.
CategoryLifestyle
Festive Veggie Dips
The Trader Joe's Beet and Roasted Garlic Dip is Made for Holiday Parties
Food retailers can expand their dip offerings to include more vegan, unique, and gluten-free options to cater to changing consumer preferences.
CategoryLifestyle
Beetroot Biscuit Snacks
This Beet Chocolate Chip Cookie Recipe is a Healthy Twist on a Classic
The health food industry can benefit from adding superfoods and alternative ingredients like beetroot to their products.
CategoryLifestyle
Beetroot Soy Spreads
Il Nutrimento's Beet Soy Mayo is a Vegan Alternative to Egg-Based Products
Businesses in the food manufacturing industry can create plant-based and health-conscious spreads.
CategoryLifestyle
Spicy Beet Salsas
Love Beets' Colorful Beet Salsa Blends Sweet and Spicy Flavors
Opportunities to create and market innovative food products, such as beet-based salsas, to health-conscious consumers.
CategoryLifestyle
Multi-Seed Beet Crackers
Trader Joe’s '3 Seed Beet Crackers' Feature Sesame, Chia and Flax
The food manufacturing industry can capitalize on the trend of incorporating different types of seeds into crackers, creating innovative and healthy snack options for consumers.
