Category
Lifestyle
Portable Mornings
Trend cluster
Category
Ginger
Versatility
New wave health beverages rely on versatile ginger as an easy pairing partner.
5.6
Trend score
Trend
What is the Ginger Versatility trend?
Ginger Versatility: Ginger has emerged as a mainstay flavor around which brand's are introducing new wave wellness beverages given its familiar taste profile and easily paired nature. This progression speaks to the importance of maintaining an accessibility of flavor in envelope-pushing food and beverage products in order to balance the interest in vanguard health brands that adhere to new age wellness goals with the pursuit of flavor familiarity for comfort.
Trend themes
Themes within the Ginger Versatility trend
Three behaviours holding the trend together01
Ginger as a flavor staple
Ginger has become a mainstay flavor in health beverages and food, as it offers a familiar taste profile and is easily paired with other ingredients.
02
Functional, non-alcoholic drinks
Consumers are seeking out beverages that provide specific benefits, such as probiotics, CBD, and plant-based, organic ingredients.
03
Unconventional flavor pairings
Brands are experimenting with unique ingredient combinations to create new taste experiences, such as Outsider's use of premium botanicals in their non-alcoholic drinks.
Industry implications
What the Ginger Versatility trend means for industry
Where the trend changes the playbookFor
Beverage industry
Brands in the beverage industry can innovate by incorporating functional ingredients and unconventional flavor pairings, while still offering familiar taste profiles.
For
Health food industry
Health food brands can utilize ginger as a mainstay flavor in their products, offering consumers both taste familiarity and health benefits.
For
Packaging and design industry
Design agencies can create visually striking packaging that appeals to younger generations and reflects both retro and contemporary design styles.
Workshop question
What easily paired flavors can you rely on when introducing more cutting edge food or beverage products?
Trend signals
Trend signals for Ginger Versatility
Trend score 5.6 out of 10, from popularity 81%, activity 78%, freshness 8%.
Popularity81%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ginger Versatility trend
6 featured examples from Nov 7, 2017 to May 15, 2018CategoryLifestyle
Inspiring Kombucha Bottles
Muse + Metta's Minimalist Packaging Beautifully Presents a Health Drink
Innovations in minimalist packaging techniques and materials can disrupt the traditional methods used in the food and beverage packaging industry.
CategoryLifestyle
Health-Focused Sparkling Beverages
Cardiovascular Sparkling Water is a Unique Drink for Well-Being
The food and beverage industry can explore opportunities in developing more health-focused and plant-based sparkling beverages to cater to the increasing consumer demand for healt…
CategoryLifestyle
Botanical Non-Alcoholic Beverages
Outsider Ferments, Distills & Presses Botanicals for Its Drinks
Opportunity for beverage manufacturers to tap into the growing demand for craft non-alcoholic beverages.
CategoryLifestyle
Functional CBD Drinks
VYBES Makes Organic Beverages with Hemp Cannabidiol
The beverage industry can explore innovative ways to incorporate CBD into their products to meet the growing demand for functional drinks.
CategoryLifestyle
Black Vinegar Beverages
MARU Has Redesigned a Popular Japanese Vinegar-Based Beverage
Disruptive innovation opportunity: Implement creative and visually appealing packaging designs that capture consumer attention and differentiate products on store shelves.
CategoryLifestyle
Flavored Herbal Tonics
Sunkwink's Collection of Beverages Offer Various Health Benefits
Disruptive innovation opportunity: Incorporate herbal tonics into existing lines of beverages to offer diverse and health-focused options.
