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Ginger Versatility

New wave health beverages rely on versatile ginger as an easy pairing partner

Implications - Ginger has emerged as a mainstay flavor around which brand's are introducing new wave wellness beverages given its familiar taste profile and easily paired nature. This progression speaks to the importance of maintaining an accessibility of flavor in envelope-pushing food and beverage products in order to balance the interest in vanguard health brands that adhere to new age wellness goals with the pursuit of flavor familiarity for comfort.
Workshop Question - What easily paired flavors can you rely on when introducing more cutting edge food or beverage products?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
79,826 Total Clicks
Date Range:
Nov 17 — May 18
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Inspiring Kombucha Bottles
Inspiring Kombucha Bottles
Muse + Metta's Minimalist Packaging Beautifully Presents a Health Drink
With the rise in popularity of probiotics over the past few years, kombucha beverages have become a popular drink for health—but many of them are branded in similarly packaged kombucha bottles... MORE
Health-Focused Sparkling Beverages
Health-Focused Sparkling Beverages
Cardiovascular Sparkling Water is a Unique Drink for Well-Being
There are now many sparkling beverages on the market that have been introduced as better-for-you, flavorful alternatives to soda, but ‘Cardiovascular Sparkling Water’ from Infuse Your... MORE
Botanical Non-Alcoholic Beverages
Botanical Non-Alcoholic Beverages
Outsider Ferments, Distills & Presses Botanicals for Its Drinks
Grains like barley and sorghum are used in the making of many alcoholic drinks, but Outsider makes these ingredients and other premium botanicals the feature of its non-alcoholic beverages. Outsider... MORE
Functional CBD Drinks
Functional CBD Drinks
VYBES Makes Organic Beverages with Hemp Cannabidiol
VYBES is the name of an organic CBD drink that offers the functional benefits of antioxidant-rich, naturally anti-inflammatory hemp cannabidiol for the mind and body. The products offered by VYBES... MORE
Black Vinegar Beverages
Black Vinegar Beverages
MARU Has Redesigned a Popular Japanese Vinegar-Based Beverage
The creative agency MARU has designed the packaging for a ‘Honey Ginger Black Vinegar Drink,’ and the bottles are able to reflect retro and contemporary styles simultaneously. The... MORE
Flavored Herbal Tonics
Flavored Herbal Tonics
Sunkwink's Collection of Beverages Offer Various Health Benefits
Sunwink Herbal Tonics is a beverage brand that aims to offer drinks that are nutritious and flavorful. Herbal tonics are beverages that are brewed with herbs, which provide the majority of their... MORE

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