Tea-based beverages function as alternatives to standard energy drinks
Implications - With traditional energy drinks now having a somewhat negative perception in the eyes of those concerned with health and wellness, brands are pushing out energy drinks and edible items that are based in tea. The use of tea to rebrand this market allows it to bring in consumers that are just as conscious about their health as they are about boosting their ability to get through the day’s tasks.
Workshop Question - What could your brand incorporate into its business as a more cost-effective or functional alternative to one of its original products/services?
