Energized Tea

Tea-based beverages function as alternatives to standard energy drinks

Implications - With traditional energy drinks now having a somewhat negative perception in the eyes of those concerned with health and wellness, brands are pushing out energy drinks and edible items that are based in tea. The use of tea to rebrand this market allows it to bring in consumers that are just as conscious about their health as they are about boosting their ability to get through the day’s tasks.

Workshop Question - What could your brand incorporate into its business as a more cost-effective or functional alternative to one of its original products/services?
SCORE 5.8
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48,157 Total Clicks
Dec 17 - May 18
Warm
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Featured Examples
Green Tea Energy Bites - Verb Energy's Snacks Provide as Much Caffeine as an Espresso
SCORE 7.3
Warm 875 Clicks Pub: May 2, 18
Green Tea Energy Bites
Verb Energy's Snacks Provide as Much Caffeine as an Espresso
Verb Energy recently rebranded and revised its product line, introducing a fresh new look and ingredient list that now appeals to urban Millennials and women rather than college students. While... [More]
High-Fat Tea Beverages - Metabrew's Nut-Buttered Tea is Enriched with Superfoods and MCT Oil
SCORE 6.9
Warm 1,997 Clicks Pub: Jan 3, 18
High-Fat Tea Beverages
Metabrew's Nut-Buttered Tea is Enriched with Superfoods and MCT Oil
After introducing its Nut-Buttered Coffee, Metabrew is now launching a Nut-Buttered Tea as an alternative that offers “only about as much caffeine as grandma’s tea.”  Over... [More]
Chewable Energy Boosting Supplements - The Voke Energizing Tabs Contain No Sugar or Sweeteners
SCORE 6.4
Warm 606 Clicks Pub: Apr 26, 18
Chewable Energy Boosting Supplements
The Voke Energizing Tabs Contain No Sugar or Sweeteners
Alternative energy products are growing in popularity amongst consumers who are looking to boost their alertness, which is seeing brands respond with products like the Voke Energizing Tabs.... [More]
Caffeinated Water Mix-Ins - True Citrus Co.'s True Lemon Energy Energizes with Fruit and Green Tea
SCORE 4.4
Average 593 Clicks Pub: Dec 1, 17
Caffeinated Water Mix-Ins
True Citrus Co.'s True Lemon Energy Energizes with Fruit and Green Tea
True Citrus Co. is now launching True Lemon Energy, single-serve caffeinated packets that enrich water or other beverages with 120 mg of caffeine. The Wild Cherry Cranberry and Wild Blackberry... [More]
Cognitive Health-Aiding Teas - Those Looking to Improve Mental Fortitude Should Consider Smart Tea
SCORE 5.2
Warm 514 Clicks Pub: Apr 6, 18
Cognitive Health-Aiding Teas
Those Looking to Improve Mental Fortitude Should Consider Smart Tea
Get Smart tea by Republic of Teas may not be the most flavorful brew, but what it lacks in taste, it makes up for in its unique ability to help drinkers focus. Utilizing healthful and organic... [More]
Tea-Based Energy Shots - The 5-hour TEA Shots Energize with Caffeine from Green Tea
SCORE 3.8
Mild 355 Clicks Pub: May 23, 18
Tea-Based Energy Shots
The 5-hour TEA Shots Energize with Caffeine from Green Tea
The maker of 5-hour ENERGY shots recently introduced 5-hour TEA shots, which help to provide a boost of energy with caffeine from green tea. The four-calorie, sugar-free peach tea-flavored shots... [More]
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