Get Smart tea by Republic of Teas may not be the most flavorful brew, but what it lacks in taste, it makes up for in its unique ability to help drinkers focus. Utilizing healthful and organic ingredients, Get Smart tea touts the ability to improve memory and aid in strenuous mental activity. Unlike coffee, which is commonly used to achieve similar effects, this tea is entirely caffeine free and promises performance without any crash.
The base of Get Smart tea is an organic rooibos, which is complimented in flavor with cranberry and orange peel. Some of the health focused ingredients include eleuthero, gotu kula, and ginkgo and rosemary. Eleuthero is a common ingredient in Chinese herbal medicine and is said to increase energy and strengthen stamina. Gotu kula has been noted to increase circulation and is used in ayurvedic medicine to treat anxiety and fatigue. Finally, ginkgo and rosemary are both linked to improved memory retention.
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What's Driving This Trend
- Cognitive-boosting Beverages
- Drinks infused with ingredients that enhance mental focus offer disruptive innovation opportunities in the beverage industry.
- Caffeine-free Brain Supplements
- Developing caffeine-free alternatives to enhance memory and cognitive abilities presents a disruptive innovation opportunity in the health supplements market.
- Functional Tea Blends
- Creating tea blends with specific health benefits, such as improved memory or increased energy, opens up disruptive innovation opportunities in the tea industry.
Who This Affects Most
- Beverage Industry
- Exploring the development of cognitive-boosting beverages presents disruptive innovation opportunities in the beverage industry.
- Health Supplements Market
- Creating caffeine-free brain supplements to improve memory and mental focus offers disruptive innovation opportunities in the health supplements market.
- Tea Industry
- Innovating functional tea blends with targeted health benefits can disrupt the tea industry by providing consumers with beverages to enhance specific aspects of their well-being.
