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Mochila Aims to Promote Health and Wellness Via Design

 - Nov 6, 2017
References: swt.co & thedieline
Mochila is a healthy yogurt beverage that enlisted the Brazilian creative agency Sweety & Co. to create the branding for its products – which it did so by focusing on eye-catching imagery and an emphasis on the products' nutritious qualities.

The agency did an excellent job combining the best aspects of minimalism, and bold design. The minimalism is apparent in the labeling of the products, which features the benefits and flavors of the Mochila yogurt drinks in clear font. The bolder aspects of the bottles come in bright colors and geometric imagery, ensuring the bottles are both eye-catching and simple.

Flavors in the Mochila collection include a Mango, an Original and a Soursop, and each item is high in gut-healthy probiotics.