Category
Tech
Delegated Interfaces
Trend cluster
Category
Omnipresent
Security
Facial recognition technology is used to enhance public and private security.
2.1
Trend score
Trend
What is the Omnipresent Security trend?
Omnipresent Security: Facial recognition technology is now being incorporated into personal and public security cameras in order to better help investigations on various crimes, and to generally strengthen public safety. Though raising concerns about privacy, this shift comes with the advancements of such technology, and rising public concerns on various political and social issues.
Trend themes
Themes within the Omnipresent Security trend
Three behaviours holding the trend together01
Facial Recognition Technology
The use of facial recognition technology is becoming more widespread in personal and public security systems.
02
Smart Home Solutions
Consumer interest in smart home solutions is increasing as they become more cost-effective and feature-rich.
03
Biometric Security
Companies are exploring ways to utilize unique biometric credentials such as facial recognition, eyes, fingerprints, and heartbeats for enhanced security.
Industry implications
What the Omnipresent Security trend means for industry
Where the trend changes the playbookFor
Security Systems
The security industry can benefit from incorporating facial recognition technology to increase efficiency and accuracy of identification processes.
For
Smart Home Technology
Smart home technology companies can integrate facial recognition technology in their products to enhance security and provide personalized experiences for users.
For
Biometric Authentication Companies
Companies specializing in biometric authentication can explore innovative solutions such as heartbeats or unique facial features to differentiate themselves and provide enhanced security systems.
Workshop question
How could your brand adapt to new technologies to assuage consumers' concerns within its area of expertise?
Trend signals
Trend signals for Omnipresent Security
Trend score 2.1 out of 10, from popularity 34%, activity 21%, freshness 8%.
Popularity34%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Omnipresent Security trend
4 featured examples from Oct 13, 2017 to Apr 27, 2018CategoryUnique
Biometric Security Tunnels
Dubai Airport's Security Checkpoints Will Employ Facial Recognition
Implementing facial recognition tunnels and integrated biometric security systems in airports to improve safety and efficiency.
CategoryTech
Facial Recognition Security Cameras
The Horizon Robotics HD Smart Camera is Advanced and Secure
Facial recognition security cameras are disruptive innovation opportunities for home security industry.
CategoryTech
Facial Recognition Doorbells
The Wisenet SmartCam D1 Alerts Users of Guests or Intruders
Facial recognition technology is transforming home security, creating opportunities for smart home security vendors and traditional security providers.
CategoryTech
Biometric Security Companies
BioConnect Security Helps Companies Better Utilize Unique Security
Opportunity for biometric security companies to collaborate with IT companies to develop secure technology solutions using biometric credentials.
