Brands prioritize pet health with hyper-specific nutrient services
Implications - Moving beyond standard pet products and accessories, brands are curating specific packages that target certain health conditions and ailments to offer more efficient solutions for pet owners. Offering nutrients that promote healthy aging to products that support cognitive development, these services not only help maintain the overall health of pets, but they also showcase a desire for hyper-curated services in all aspects of consumers' lives.
Workshop Question - How can you better align your products and services to the needs of your consumers? What specific aspects of their lives could you target?