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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,642 more

Historical Referencing

American brands evoke history to cater to Hispanic and Black communities

Implications - Brands in North America are referencing history in order to appeal to Hispanic and Black communities, offering a swift departure to the erasure or sugarcoating of these communities' history that has long been the case in educational, institutional and brand-related platforms. This shift comes as a direct response to the activism for representation and awareness within these communities, as well as brands' recognition that the multicultural makeup of North America can no longer go ignored.
Workshop Question - How could your brand cater to communities of color in an authentic way?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
33,895 Total Clicks
Date Range:
May 17 — Aug 19
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Authentic Hispanic Snacks
Authentic Hispanic Snacks
The Delicias Gloria Line Was Created to Appeal to Mexican Tastes
Lehi Valley Trading Company is no stranger to producing savory snacks and has been doing so for many years but its newest snack line was created to be particularly pleasing to Mexican tastes. The all-... MORE
Social Experiment Restaurant Pop-Ups
Social Experiment Restaurant Pop-Ups
The SAARTJ Restaurant Aims to Show Privilege in Society
Dining and social experiments rarely go hand-in-hand, but the SAARTJ restaurant pop-up in Michigan is looking to tailor dining according to diners’ privilege. Run by chef Tunde Wey, this pop-... MORE
Activist-Honoring Athletic Collections
Activist-Honoring Athletic Collections
Nike Unleashes Its Equality Black History Month Collection
Nike has just unveiled its full official 2018 Equality Black History Month collection, featuring nine shoes that honor the late Martin Luther King Jr. The collection also honors powerful African... MORE
Heritage-Highlighting Library Resources
Heritage-Highlighting Library Resources
The Google-Launched 'Latino Cultures' Diversifies the Web
The Google-launched ‘Latino Cultures’ is a new online library resource, which is bringing thousands of cultural artifacts together, offering consumers an engaging platform to learn about... MORE
play_circle_filled Immigration Tribute Ads
Immigration Tribute Ads
The Bazta Arpaio Ad Invoked an Ad from the 60s to Make a Political Point
The Bazta Arpaio Campaign was created to prevent people from voting for now-president Donald Trump and Joe Arpaio from winning due to their anti-immigration stances. The commercial was inspired by... MORE

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