American brands evoke history to cater to Hispanic and Black communities
Implications - Brands in North America are referencing history in order to appeal to Hispanic and Black communities, offering a swift departure to the erasure or sugarcoating of these communities' history that has long been the case in educational, institutional and brand-related platforms. This shift comes as a direct response to the activism for representation and awareness within these communities, as well as brands' recognition that the multicultural makeup of North America can no longer go ignored.
Workshop Question - How could your brand cater to communities of color in an authentic way?
Trend Themes
1. Heritage-highlighting - Brands are referencing history and using cultural artifacts to showcase the tremendous influence of diverse cultures throughout history.
2. Activist-honoring - Brands are creating collections to honor powerful activists and promote positive initiatives in the athletic community.
3. Social Experiment Dining - Restaurants are using social experiments to highlight societal and racial inequalities and tailor dining experiences according to personal factors.
Industry Implications
1. Food and Snack Industry - Food and snack companies are creating new product lines to appeal to diverse cultural tastes and broaden consumer palates.
2. Advertising and Marketing Industry - Brands are using heritage-referencing and activism-honoring campaigns to appeal to shoppers across diverse communities.
3. Hospitality and Restaurant Industry - Restaurants are using social experiments to highlight inequalities in society and promote dialogue at the dinner table.
5 Featured, 42 Examples:
52,189 Total Clicks
Date Range:
May 17 — Aug 19
Trending:
Untested
Consumer Insight Topics:
