Historical Referencing

American brands evoke history to cater to Hispanic and Black communities

Implications - Brands in North America are referencing history in order to appeal to Hispanic and Black communities, offering a swift departure to the erasure or sugarcoating of these communities' history that has long been the case in educational, institutional and brand-related platforms. This shift comes as a direct response to the activism for representation and awareness within these communities, as well as brands' recognition that the multicultural makeup of North America can no longer go ignored.

Workshop Question - How could your brand cater to communities of color in an authentic way?
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
19,074 Total Clicks
May 17 - May 18
This Year and Untested
Marketing
Featured Examples
Social Experiment Restaurant Pop-Ups - The SAARTJ Restaurant Aims to Show Privilege in Society
SCORE 3.9
This Year and Mild 99 Clicks Pub: May 8, 18
Social Experiment Restaurant Pop-Ups
The SAARTJ Restaurant Aims to Show Privilege in Society
Dining and social experiments rarely go hand-in-hand, but the SAARTJ restaurant pop-up in Michigan is looking to tailor dining according to diners’ privilege. Run by chef Tunde Wey, this pop-... [More]
Activist-Honoring Athletic Collections - Nike Unleashes Its Equality Black History Month Collection
SCORE 3.5
This Year and Mild 106 Clicks Pub: Jan 16, 18
Activist-Honoring Athletic Collections
Nike Unleashes Its Equality Black History Month Collection
Nike has just unveiled its full official 2018 Equality Black History Month collection, featuring nine shoes that honor the late Martin Luther King Jr. The collection also honors powerful African... [More]
Heritage-Highlighting Library Resources - The Google-Launched 'Latino Cultures' Diversifies the Web
SCORE 2.4
Untested 542 Clicks Pub: Nov 23, 17
Heritage-Highlighting Library Resources
The Google-Launched 'Latino Cultures' Diversifies the Web
The Google-launched ‘Latino Cultures’ is a new online library resource, which is bringing thousands of cultural artifacts together, offering consumers an engaging platform to learn about... [More]
Immigration Tribute Ads - The Bazta Arpaio Ad Invoked an Ad from the 60s to Make a Political Point
SCORE 1.8
Untested 107 Clicks Pub: May 24, 17
Immigration Tribute Ads
The Bazta Arpaio Ad Invoked an Ad from the 60s to Make a Political Point
The Bazta Arpaio Campaign was created to prevent people from voting for now-president Donald Trump and Joe Arpaio from winning due to their anti-immigration stances. The commercial was inspired by... [More]
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