Knowing that Hispanic consumers make up a large part of its customer base in the United States, 7-Eleven decided to add a trio of authentic Mexican sweet bread products to its 7-Select private brand line.
The all-new Panquecitos, Roles de Canela and Panque con Nuez introduce quick and easy ways for consumers to enjoy miniature vanilla loaf cakes, cinnamon rolls with raisins and sliced pound cakes with chopped pecans. The new and affordably priced baked goods were tested extensively in Mexico to ensure the look, taste, texture and aroma of each new item was just right.
7-Eleven offers a range of products that cater to Hispanic consumers—particularly Millennials and younger demographics—including candies, horchata and single-origin coffee sourced from Mexico, as well as empanadas or papusas.
7-Eleven is Launching Three Packaged Sweet Bread Products
Laura McQuarrie — March 16, 2018 — Lifestyle
References: 7-eleven & prnewswire