Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ready-to-Eat
Dough
“Raw” cookie dough becomes a food in its own right.
3.7
Trend score
Trend
What is the Ready-to-Eat Dough trend?
Ready-to-Eat Dough: Taking note of consumers’ habit of eating raw cookie dough, brands are turning it into food that is consumable in its own right by offering safe, ready-to-eat cookie dough products. This shift directly responds to a long-established but uncatered-to consumer behaviour, while also coming on the heels of the Instagram-worthy food movement.
Trend themes
Themes within the Ready-to-Eat Dough trend
Three behaviours holding the trend together01
Safe, ready-to-eat cookie dough products
Offering safe, ready-to-eat cookie dough products that capitalize on the trend of eating raw cookie dough
02
Plant-powered and allergen-free cookie dough
Creating plant-powered, allergen-free, safe-to-eat cookie dough products that cater to consumers looking for better-for-you alternatives
03
Gourmet and branded cookie dough desserts
Introducing gourmet and branded cookie dough desserts that offer unique and indulgent flavors
Industry implications
What the Ready-to-Eat Dough trend means for industry
Where the trend changes the playbookFor
Food and beverage
The food and beverage industry can explore new varieties of edible cookie dough that cater to consumers' evolving tastes and preferences
For
Packaged goods
Packaged goods companies can capitalize on consumers' desire for convenience by creating ready-to-eat cookie dough products that are accessible and easy to consume
For
Marketing and advertising
Marketing and advertising agencies can tap into the trend of edible cookie dough through creative campaigns and influencer partnerships that showcase the variety and versatility of the product
Workshop question
Identify a consumer behaviour within your brand’s area of expertise that your brand does not currently cater to. How could it change that fact?
Trend signals
Trend signals for Ready-to-Eat Dough
Trend score 3.7 out of 10, from popularity 43%, activity 59%, freshness 9%.
Popularity43%
Activity59%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ready-to-Eat Dough trend
9 featured examples from Jun 24, 2017 to Sep 14, 2019CategoryLifestyle
Gourmet Cookie Dough Jars
OH MY DOUGH Offers Raw, Edible Cookie Dough with a Gourmet Focus
The food and beverage industry can capitalize on the edible cookie dough trend by creating new flavors and packaging options.
CategoryLifestyle
Free-From Cookie Dough Jars
JUST Launched an Eggless, Ready-to-Eat Cookie Dough Range
The food industry can create new products and improve existing ones by focusing on vegan-friendly, eggless and gluten-free options.
CategoryLifestyle
Branded Cookie Dough Desserts
The Cookie Dough Café is Now Selling Ready-to-Eat Oreo Cookie Dough
The trend toward edible cookie dough desserts offers a disruptive innovation opportunity for retailers to create new ready-to-eat products that cater to consumers' sweet indulgenc…
CategoryLifestyle
Cookie Dough Dessert Trucks
The Cookie Dough and Everything Sweet Truck Serves Up Unreal Desserts
Capitalizing on the rising trend of mobile food establishments to offer specialized dessert options.
CategoryLifestyle
Plant-Powered Cookie Dough Jars
Proper Cookie Dough Makes Allergen-Free, Safe-to-Eat Cookie Dough
The plant-based food industry can explore the creation of innovative plant-based cookie dough products to cater to the growing demand.
CategoryLifestyle
Cookie Dough Bars
Soozie’s Doozies Makes 'The Doozie Bar' for Convenient On-the-Go Eating
Opportunity for companies in the snack food industry to tap into the growing market demand for convenient, on-the-go snacks.
CategoryLifestyle
Cookie Dough Pop-Up Shops
The 'Dough TO' Shop Serves Fresh Cookie Dough with a Shot of Milk
Expansion potential for the cookie dough industry as a trendy and nostalgic alternative to ice cream and dessert cafes.
CategoryLifestyle
Chickpea-Based Cookie Dough
P.S. Snacks Co.'s Ready-to-Eat Cookie Dough Remixes a Classic Formula
Food companies can capitalize on the trend of alternative ingredient substitutes to develop innovative and healthier snack options.
CategoryLifestyle
Cookie Dough-Topped Milkshakes
Sonic's Big Scoop Cookie Dough Blast Features Edible Cookie Dough
Disruptive Innovation Opportunity: Develop and market a line of pre-packaged, ready-to-eat edible cookie dough for consumers to enjoy at home as a convenient and indulgent dessert…
