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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,712 more

Ready-to-Eat Dough

“Raw” cookie dough becomes a food in its own right

Implications - Taking note of consumers’ habit of eating raw cookie dough, brands are turning it into food that is consumable in its own right by offering safe, ready-to-eat cookie dough products. This shift directly responds to a long-established but uncatered-to consumer behaviour, while also coming on the heels of the Instagram-worthy food movement.
Workshop Question - Identify a consumer behaviour within your brand’s area of expertise that your brand does not currently cater to. How could it change that fact?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 63 Examples:
55,096 Total Clicks
Date Range:
Aug 17 — Sep 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Gourmet Cookie Dough Jars
Gourmet Cookie Dough Jars
OH MY DOUGH Offers Raw, Edible Cookie Dough with a Gourmet Focus
Consumers who love to snack on raw cookie dough in the process of baking cookies have inspired the creation of a safe, ready-to-eat version of the snack—and OH MY DOUGH is a start-up that is... MORE
Free-From Cookie Dough Jars
Free-From Cookie Dough Jars
JUST Launched an Eggless, Ready-to-Eat Cookie Dough Range
After making a name for itself with eggless mayonnaise and other innovative free-from products, JUST is now branding out with a vegan ready-to-eat cookie dough range created by Michelin-starred chefs.... MORE
Branded Cookie Dough Desserts
Branded Cookie Dough Desserts
The Cookie Dough Café is Now Selling Ready-to-Eat Oreo Cookie Dough
In addition to selling safe, edible cookie dough by the pot in flavors like Chocolate Chip, Monster and Naked Dough, The Cookie Dough Café is now selling a limited-edition ready-to-eat Oreo cookie... MORE
Cookie Dough Dessert Trucks
Cookie Dough Dessert Trucks
The Cookie Dough and Everything Sweet Truck Serves Up Unreal Desserts
As if there weren’t enough tasty treats to sample at Disney Springs at Walt Disney World, the new ‘Cookie Dough and Everything Sweet’ food truck is serving up some of the most... MORE
Plant-Powered Cookie Dough Jars
Plant-Powered Cookie Dough Jars
Proper Cookie Dough Makes Allergen-Free, Safe-to-Eat Cookie Dough
The rise of plant-based eating has created plenty of opportunity for a range of plant-based, raw and safe-to-eat cookie dough products to be created. Over the years, many people have gotten into the... MORE
Cookie Dough Bars
Cookie Dough Bars
Soozie’s Doozies Makes 'The Doozie Bar' for Convenient On-the-Go Eating
Over the years, there have been dozens of ready-to-eat cookie dough products introduced for consumers with a sweet tooth, but most of them are packaged in jars—and are only truly ready to be eaten... MORE
Cookie Dough Pop-Up Shops
Cookie Dough Pop-Up Shops
The 'Dough TO' Shop Serves Fresh Cookie Dough with a Shot of Milk
‘Dough TO’ is opening its doors this weekend to become Toronto’s first fresh cookie dough pop-up shop. Available in a variety of flavors like chocolate chip, Oreo, and cinnamon,... MORE
Chickpea-Based Cookie Dough
Chickpea-Based Cookie Dough
P.S. Snacks Co.'s Ready-to-Eat Cookie Dough Remixes a Classic Formula
Flour is often listed as one of the first ingredients that goes into making cookies, but P.S. Snacks Co.‘s ready-to-eat cookie dough swaps this key ingredient for an unusual one—organic... MORE
Cookie Dough-Topped Milkshakes
Cookie Dough-Topped Milkshakes
Sonic's Big Scoop Cookie Dough Blast Features Edible Cookie Dough
Edible cookie dough has been all the rage lately and now Sonic is getting in on the craze with the debut of the new Big Scoop Cookie Dough Blast and the Big Scoop Cookie Dough Sundae. Not only are... MORE

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Sky-High Donut Towers
Sky-High Donut Towers
Vivoli Il Gelato’s Leaning Tower of Doughnuts is Photo-Worthy
Disney Apple-Inspired Alcoholic Beverages
Disney Apple-Inspired Alcoholic Beverages
Disney Parks Will Now Serve Spiked Hard Apple Floats
Colorful Disney Villain Shakes
Colorful Disney Villain Shakes
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Spooky Disney Desserts
Spooky Disney Desserts
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Boozy Sake Slushies
Boozy Sake Slushies
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Pink Disney Dessert Collections
Pink Disney Dessert Collections
Disney's Imagination Pink Dessert Lineup Comes with Its Own Merch
Oversized Mouse-Shaped Donuts
Oversized Mouse-Shaped Donuts
Disney's Magic Kingdom's New Celebration Donuts are Extra Large
Rum-Spiked Frozen Desserts
Rum-Spiked Frozen Desserts
The King's Cooler Combines Disney's Dole Whip with Rum
Creamy Cake Batter Milkshakes
Creamy Cake Batter Milkshakes
Sonic's New Cake Batter Shakes are Made with Real Ice Cream
Deceptive Dessert Spaghetti Dinners
Deceptive Dessert Spaghetti Dinners
Vivoli Il Gelato is Making Spaghetti & Meatballs Out of Gelato
Frozen Cookie Dough Bites
Frozen Cookie Dough Bites
Bubbies Has Just Added Cookie Dough Ice Cream Bites to Its Lineup
Festive Free-From Cookie Doughs
Festive Free-From Cookie Doughs
BeReal's Vegan, Ready-to-Bake Cookie Dough is Safe to Eat Raw
Edible Brownie Batter Cups
Edible Brownie Batter Cups
The Cookie Dough Café Has Debuted a New Brownie Batter Flavor
Collagen-Enhanced Nut Butters
Collagen-Enhanced Nut Butters
Wild Friends Foods' Nut Butters are Infused with Collagen Peptides
Plant-Based Cookie Dough Jars
Plant-Based Cookie Dough Jars
Sweet Loren's Clean Cookie Dough is Free from Nuts & Gluten
Indulgent Plant-Based Protein Bars
Indulgent Plant-Based Protein Bars
TRUWOMEN's Bars are Powered by Plants and Inspired by Desserts
play_circle_filled Superhero-Inspired Ice Creams
Superhero-Inspired Ice Creams
Nestle Launched Light Ice Creams from Dreyer's and Edy's in Fun Tubs
Dark Chocolate Dessert Hummus
Dark Chocolate Dessert Hummus
Boar's Head Dark Chocolate Hummus Pairs with Fruit, Crackers & More
Sweet Hummus Deliveries
Sweet Hummus Deliveries
Deliveroo is Sharing HOU Hummus for International Hummus Day
Indulgent Cookie Dough Cones
Indulgent Cookie Dough Cones
Ben & Jerry's is Debuting Three New Cookie Dough Flavors This Summer
Dessert Hummus Shakes
Dessert Hummus Shakes
The Hummus & Pita Co. is Launching a Sweet Shake for National Hummus Day
Pickle Soft Serve Desserts
Pickle Soft Serve Desserts
Lucky Pickle Dumpling Co. Offers a Pickle-Flavored Chilled Dessert
Blended Cookie-Based Drinks
Blended Cookie-Based Drinks
Sonic's Cookie Jar Shakes are Available for a Limited Time
Hunger-Curbing Prepackaged Snacks
Hunger-Curbing Prepackaged Snacks
The SlimFast Bake Shop Snacks are Flavorful and Protein-Rich
Classic Cookie-Inspired Donuts
Classic Cookie-Inspired Donuts
Krispy Kreme Has Turned America's Most Iconic Cookies into Donuts
Empowering Nutritious Meals
Empowering Nutritious Meals
JUST's 'Just Power Gari' Aims to Reduce Malnutrition Across Africa
Bean-Based Egg Alternatives
Bean-Based Egg Alternatives
Hampton Creek's Vegan Scrambled Eggs are Made with Mung Beans
Holiday-Themed Ice Cream Treats
Holiday-Themed Ice Cream Treats
The New Sonic Holiday Mint Treats are Infused with Oreo Cookies
Pumpkin-Flavored Hummus Dips
Pumpkin-Flavored Hummus Dips
Lilly's Hummus Launched a Sweet Hummus Inspired by a Classic Fall Pie
Cookie-Flavored Iced Coffees
Cookie-Flavored Iced Coffees
Dunkin' Donuts is Asking Fans to Vote on New Iced Coffee Flavors
High-Protein Frostings
High-Protein Frostings
You Fresh Naturals' 'Muscle Frosting' Boasts a Pure Whey Protein Base
Chocolate-Topped Ice Cream Pints
Chocolate-Topped Ice Cream Pints
Ben & Jerry's 'Topped' Desserts Boast a "Spoonable Topping"
Magical Necklace-Inspired Makeup Brushes
Magical Necklace-Inspired Makeup Brushes
Cookie Dough Deco Launched a Line of Harry Potter Brushes
Sandwich-Inspired Cookies
Sandwich-Inspired Cookies
The New PB&J Oreos Turn a Childhood Staple into a Tasty Snack Food
Cookie-Flavored Cream Cheese
Cookie-Flavored Cream Cheese
Tompkins Square Bagels Now Offers Cookie Dough Cream Cheese
Cookie-Packed Dessert Ice Creams
Cookie-Packed Dessert Ice Creams
The Baskin-Robbins Oreo Cheesecake Ice Cream is Indulgent
Personalized Cookie Tastings
Personalized Cookie Tastings
After a Quiz, OREO is Pairing People with Unique OREO Cookie Flavors
Salty Cookie Doughs
Salty Cookie Doughs
Nestle's Toll House Chocolate Fudge Pretzel Cookie Dough is Crunchy and Sweet
Crumbled Cookie Brownies
Crumbled Cookie Brownies
Mrs. Freshley's and OREO are Introducing an OREO Brownie
play_circle_filled Pregnancy Craving Cookbooks
Pregnancy Craving Cookbooks
The 'Pickles and Ice Cream' Cookbook Explores Bizarre Food Desires
Cookie-Topped Custard Desserts
Cookie-Topped Custard Desserts
The Nilla Banana Stacker is a Creamy, Banana-Flavored Treat
Cookie-Based Dessert Contests
Cookie-Based Dessert Contests
The Krystal Oreo Cookie Shakes and Sundaes Offer a Chance to Win
Custard-Infused Frozen Treats
Custard-Infused Frozen Treats
The Sonic Chocolate Chip Cookie Dough Custard Concrete is Indulgent
Celebratory Dessert Poutines
Celebratory Dessert Poutines
This 'Summer Poutine' is Available for One Week Via foodora Montreal
Dessert-Inspired Breakfast Cereals
Dessert-Inspired Breakfast Cereals
These Post Cereals Bring Back a Retro Flavor and a New Option
Nostalgic Flavor Ice Creams
Nostalgic Flavor Ice Creams
These Tillamook Special Batch Ice Creams are Limited-Edition
Rainbow-Colored Cookie Dough
Rainbow-Colored Cookie Dough
Dō's Ready-to-Eat Cookie Dough Takes Inspiration from Unicorns
Cookie-Filled Chocolate Cups
Cookie-Filled Chocolate Cups
Reese's New Crunchy Cookie Cups are Filled with Cookie Dough
Cookie Dough Parlors
Cookie Dough Parlors
Naked Dough is a New Cookie Dough Cafe Opening in Shoreditch, London
Waffle Cone Tacos
Waffle Cone Tacos
Ben & Jerry's is Now Selling Ice Cream in a Taco
Ice Cream-Flavored Lip Balms
Ice Cream-Flavored Lip Balms
Ben & Jerry's is Now Selling Ice Cream Lip Balm with Natural Oils
Cookie Dough Cones
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Versatile Dairy-Free Dressings
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Cookie Dough Cafes
Cookie Dough Cafes
NYC's 'DŌ' is a Destination for Cookie Dough Confections
Pecan Pie-Inspired Shakes
Pecan Pie-Inspired Shakes
Sonic's New Holiday Pecan Pie Flavor Funnel Features a Chocolate Center
Island-Inspired Mocktails
Island-Inspired Mocktails
Sonic's New Island Breeze Frozen Drinks are Based on Tropical Cocktails
Center-Filled Milkshakes
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The New Sonic Blast Flavor Funnels are Filled with a Surprise Center
Salty Milkshake Concoctions
Salty Milkshake Concoctions
Sonic's New Milkshakes are Made with Sweet and Salty Ingredients
In-Store Burger Bars
In-Store Burger Bars
Whole Foods Now Has a Vegan Healthy Food Bar in Colorado
Cookie-Themed Milkshakes
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The New Monster Blast Milkshakes Feature Real Cookie Pieces
Plant-Based Sandwich Spreads
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Sir Kensington's Vegan Mayonnaise is Made with Aquafaba
Gourmet Cookie Dough Gifts
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This DIY Cookie Dough is the Perfect Gift for Those with a Sweet Tooth
Pure Vegan Mayonnaise
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Hampton Creek's 'Just Mayo' Does Away with the Eggs