Ready-to-Eat Dough

“Raw” cookie dough becomes a food in its own right

Implications - Taking note of consumers’ habit of eating raw cookie dough, brands are turning it into food that is consumable in its own right by offering safe, ready-to-eat cookie dough products. This shift directly responds to a long-established but uncatered-to consumer behaviour, while also coming on the heels of the Instagram-worthy food movement.

Workshop Question - Identify a consumer behaviour within your brand’s area of expertise that your brand does not currently cater to. How could it change that fact?
SCORE 5.4
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24,007 Total Clicks
Jun 17 - May 18
This Year and Warm
LifestyleFood
Featured Examples
Free-From Cookie Dough Jars - JUST Launched an Eggless, Ready-to-Eat Cookie Dough Range
SCORE 7.4
This Year and Warm 609 Clicks Pub: May 23, 18
Free-From Cookie Dough Jars
JUST Launched an Eggless, Ready-to-Eat Cookie Dough Range
After making a name for itself with eggless mayonnaise and other innovative free-from products, JUST is now branding out with a vegan ready-to-eat cookie dough range created by Michelin-starred chefs.... [More]
Branded Cookie Dough Desserts - The Cookie Dough Café is Now Selling Ready-to-Eat Oreo Cookie Dough
SCORE 4.9
Average 1,495 Clicks Pub: Aug 11, 17
Branded Cookie Dough Desserts
The Cookie Dough Café is Now Selling Ready-to-Eat Oreo Cookie Dough
In addition to selling safe, edible cookie dough by the pot in flavors like Chocolate Chip, Monster and Naked Dough, The Cookie Dough Café is now selling a limited-edition ready-to-eat Oreo cookie... [More]
Cookie Dough Bars - Soozie’s Doozies Makes 'The Doozie Bar' for Convenient On-the-Go Eating
SCORE 3.3
Mild 409 Clicks Pub: Oct 18, 17
Cookie Dough Bars
Soozie’s Doozies Makes 'The Doozie Bar' for Convenient On-the-Go Eating
Over the years, there have been dozens of ready-to-eat cookie dough products introduced for consumers with a sweet tooth, but most of them are packaged in jars—and are only truly ready to be eaten... [More]
Cookie Dough Pop-Up Shops - The 'Dough TO' Shop Serves Fresh Cookie Dough with a Shot of Milk
SCORE 4.2
Average 1,270 Clicks Pub: Jun 24, 17
Cookie Dough Pop-Up Shops
The 'Dough TO' Shop Serves Fresh Cookie Dough with a Shot of Milk
‘Dough TO’ is opening its doors this weekend to become Toronto’s first fresh cookie dough pop-up shop. Available in a variety of flavors like chocolate chip, Oreo, and cinnamon,... [More]
Chickpea-Based Cookie Dough - P.S. Snacks Co.'s Ready-to-Eat Cookie Dough Remixes a Classic Formula
SCORE 3.8
Mild 713 Clicks Pub: Sep 16, 17
Chickpea-Based Cookie Dough
P.S. Snacks Co.'s Ready-to-Eat Cookie Dough Remixes a Classic Formula
Flour is often listed as one of the first ingredients that goes into making cookies, but P.S. Snacks Co.‘s ready-to-eat cookie dough swaps this key ingredient for an unusual one—organic... [More]
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