The Flipz Salted Caramel pretzels are the latest variant from the brand for the UK market that seeks to offer consumers a savory snack option that's perfect as a dessert or sweet indulgence. The snack is made with premium pretzels that have been coated in a sweet chocolate covering that's infused with salt to help make the sweetness pop even further on the palate. The new product from parent company Pladis targets the one in six UK consumers who are intrigued by savory chocolate snacks.
The Flipz Salted Caramel pretzels were explained by Director of New Ventures at Pladis UK&I Sarah Horowitz who said, "Flipz Salted Caramel offers a moreish, sweet and savoury taste with a delicious, on-trend salted caramel twist. It is an absolute must-stock for retailers looking to unlock the £1.2 billion opportunity that the snacking category presents – and we believe Flipz Salted Caramel will be the sweet treat that families and friends alike will be reaching for during days out, nights in and everything in-between."