You'll know that you're buying for the right type of pet when you pick up Mascotte packaging. These sweet and simple sacks have been marked most prominently with a basic drawing of the animal for which the product is intended. You can discern the profile views of a dog, a cat, a rabbit and a parrot.
Below the illustrations are a few lines of text that describe the purpose of the item. What designer Nora Renaud was working with specifically was a line of nutritional supplements for pets. When it comes to owners and their companions, they like to keep things simple. This clear and minimalist approach is quick to read and understand. More fun is had in Mascotte packaging with the brightly colored and patterned side panels of the sacks.
Key Themes Behind This Trend
- Simplified Animal Branding
- By incorporating basic drawings of animals on product packaging, companies can create intelligible labeling that quickly conveys the intended purpose.
- Clear and Minimalist Packaging
- Clear and minimalist packaging designs with simple illustrations and concise descriptions are favored by pet owners who prefer quick and easy product selection.
- Fun and Colorful Side Panels
- Incorporating brightly colored and patterned side panels on pet product sacks adds a fun element to the packaging while maintaining a clear and simple main design.
Where This Applies
- Pet Products
- The pet products industry can benefit from simplified animal branding techniques to create packaging that stands out and appeals to pet owners looking for convenient product selection.
- Packaging Design
- The packaging design industry can explore the use of clear and minimalist designs, incorporating simple animal illustrations and concise descriptions, to cater to the demand for sleek and easy-to-understand packaging.
- Graphic Design
- In the field of graphic design, there is an opportunity to create fun and colorful side panels for product packaging, adding a touch of playfulness to the overall design while maintaining clarity and simplicity.
