Category
Fashion
Scaled Restraint
Trend cluster
Category
Copper
Cosmetology
Copper-infused skincare leverages an ancient solution for aging skin.
2.6
Trend score
Trend
What is the Copper Cosmetology trend?
Copper Cosmetology: Following the recent focus on precious metals in beauty products, brands are expanding on this theme through offerings that aim to restore youthful properties of the skin with another ancient metal: copper. This progression speaks to the credible nature of metallic ingredients given their ancient origins and their natural existence within the human body; two factors ideal for developing personal products that are both effective and that fall in line with consumer standards of naturalness.
Trend themes
Themes within the Copper Cosmetology trend
Three behaviours holding the trend together01
Copper Infused Skincare
Brands are creating copper-infused personal products that aim to restore youthful properties of the skin due to the metal's natural existence within the human body and ancient origins.
02
Targeted Cosmeceutical Serums
Skincare brands like Skin Design London are offering high-performance serums to nourish the skin and tackle specific skincare issues consumers face.
03
Pollution-Fighting Peel-Off Masks
Skincare brands like Oskia are developing peel-off masks that rid the skin of environmental impurities and pollutants for urban dwellers.
Industry implications
What the Copper Cosmetology trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
The beauty and skincare industry must adapt to consumers' standards of naturalness, authenticity and efficacy due to the rise of copper-infused skincare and targeted cosmeceutical serums.
For
Pharmaceutical
Pharmaceutical companies can find opportunity in copper-infused skincare by exploring its natural existence within the human body and efficiency in renewing skin properties.
For
Environmental Solutions
The need for pollution-fighting products highlights the urgency for environmental solutions and innovation.
Workshop question
What ingredients can you highlight in order to present your product as leveraging ancient, natural wisdom?
Trend signals
Trend signals for Copper Cosmetology
Trend score 2.6 out of 10, from popularity 42%, activity 27%, freshness 8%.
Popularity42%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Copper Cosmetology trend
4 featured examples from Dec 29, 2017 to Mar 24, 2018CategoryFashion
Pollution-Fighting Peel-Off Masks
Oskia's Citylife Detox Mask is Ideal for Urban Dwellers
The skincare industry can explore the development of innovative products targeting environmental impurities and utilizing all-natural ingredients.
CategoryFashion
Targeted Cosmeceutical Serums
Skin Design London's Superstar Serums Deliver Specific Solutions
Disruptive innovation opportunity: Develop technologies and services that allow consumers to customize skincare products based on their individual needs and preferences.
CategoryFashion
Pro-Collagen Copper Serums
NIOD's Copper Amino Isolate Serum 2:1 Formula Indirectly Targets Aging
The NIOD Copper Amino Isolate Serum 2:1 presents a disruptive innovation opportunity in the skincare industry with its unique and indirect approach to targeting aging.
CategoryFashion
Nutrient-Dense Gel Moisturizers
Murad Offers a Hydrating Water-Based Moisturizer
Disruptive Innovation Opportunity: Create water-based moisturizers with advanced hydration technologies for improved skin texture and reduced signs of aging.
