Category
Lifestyle
Assisted Choices
Trend cluster
Category
Self-Care
Excursion
Self-care experiences expand outside of traditional spa experiences.
4.5
Trend score
Trend
What is the Self-Care Excursion trend?
Self-Care Excursion: With the "self-care" industry booming, the versatile nature of the concept is allowing brands to create excursions based in the act of self-care, that stray from traditional spa experiences. These spaces cater to consumers' escapist proclivities while simultaneously attracting consumers who crave novelty in their purchase decisions.
Trend themes
Themes within the Self-Care Excursion trend
Three behaviours holding the trend together01
Non-traditional Self-care
The rise of non-traditional self-care experiences allows for the creation of unconventional excursions based on self-care that cater to consumers' escapist proclivities while simultaneously attracting consumers who crave novelty in their purchase decisions.
02
Functional Cocktail Drinks
The rise of healthy living has inspired the creation of alcoholic drinks that sport health benefits, providing an opportunity for the alcohol industry to innovate functional cocktail recipes.
03
Restorative Event Experiences
Restorative events that incorporate education, relaxation, and more such as Camp Summerdaze provide an innovative solution to the traditional festival experience that is normally associated with sleepless nights and weakened immune systems.
Industry implications
What the Self-Care Excursion trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can incorporate wellness, self-care and education into their concepts in order to cater to the growing demand for intentional and restorative dining and lodging experiences.
For
Alcohol
The alcohol industry can innovate with the creation of functional cocktail recipes, such as mood-boosting or nutrient-rich drinks
For
Outdoor Recreation
The outdoor recreation industry can innovate with the creation of expandable campers, with a design that allows campers to have a comfortable experience in a compact piece of equipment.
Workshop question
Conceptualize an experience that plays off of common consumer behaviors and preferences.
Trend signals
Trend signals for Self-Care Excursion
Trend score 4.5 out of 10, from popularity 65%, activity 61%, freshness 8%.
Popularity65%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Self-Care Excursion trend
5 featured examples from May 2, 2016 to Jun 22, 2018CategoryAutos
Expandable Weekend Retreat Campers
The Beauer 3XC Camper Expands for Comfortable Camping
The travel and leisure industry could benefit from incorporating expandable camper trailers to offer customers an innovative and comfortable accommodation option for their weekend…
CategoryBusiness
Experience-Oriented Beauty Stores
SHISEIDO THE STORE Offers More Than Just Products
The beauty industry can capitalize on the trend by creating experience-oriented stores that prioritize self-care and pampering services.
CategoryPop Culture
Restorative Music Festivals
Camp Summerdaze Combines Education, Relaxation and More with Music
Event planners can leverage this trend to create new, unique experiences for their clients that cater to the growing demand for wellness and self-care.
CategoryLifestyle
Mood-Boosting Cocktails
Barts is Serving Alcoholic Cocktail Drinks That are Rich in Serotonin
Opportunity for cocktail bars to differentiate themselves and attract customers by offering mood-boosting cocktails containing ingredients rich in serotonin.
CategoryWorld
Contemporary Wellness Hotels
The Hotel Parister in France is a New Destination for Self-Care
The Hotel Parister showcases how the hospitality industry can capitalize on the wellness tourism trend by offering wellness services and amenities.
