Category
Lifestyle
Assisted Choices
Trend cluster
Category
Holy Basil
Elixir
Adaptogenic Holy Basil offers herbal relief in the form of drinks and tonics.
3.8
Trend score
Trend
What is the Holy Basil Elixir trend?
Holy Basil Elixir: Holy Basil, with its roots in Ayurvedic medicine, is increasingly being incorporated into high-end wellness beverages as it is presently being highlighted as a soothing, mood-enhancing adaptogenic. This progression highlights the pattern of ancient ingredients being co-opted as "superfoods," rebranded to fulfill particular contemporary wellness needs with easily adapting herbal extracts that in reality boast quite a wide range of health benefits.
Trend themes
Themes within the Holy Basil Elixir trend
Three behaviours holding the trend together01
Ancient Adaptogenic Ingredients
Ingredients like holy basil being highlighted as a soothing, mood-enhancing adaptogenic demonstrates a pattern of ancient ingredients being co-opted as superfoods, rebranded to fulfill particular contemporary wellness needs.
02
Combination Formulas of Herbal Tonics
The brand Oregon's Wild Harvest combines various herbal tonics, both single-ingredient and blends, to cater to different systems of the human body and provide natural solutions that help support digestive, respiratory, and immune health.
03
Adaptogenic Plant-based Tonics
Brands like Elements and VitalFit utilize plant-based adaptogens to support adrenal system function, promote vitality and boost clarity, focus, calmness and restfulness in functional wellness tonics and supplements.
Industry implications
What the Holy Basil Elixir trend means for industry
Where the trend changes the playbookFor
Natural Supplements and Tonics
Brands can rebrand age-old medicinal plants and plant-based remedies to cater to specific wellness requirements, creating functional tonics and supplements that offer solutions for various health concerns from stress relief to digestive health.
For
Plant-based Beverages
Using plant-based ingredients offers opportunities for business professionals to create natural drinks with functional properties and seasonally inspired flavors, such as combining strawberries, organic basil, organic holy basil and organic hibiscus.
For
Functional and Sugar-free Drinks
Brands can offer functional and sugar-free drinks with natural sweeteners and Ayurvedic spices in bottled or keg formats designed for specific emotional or functional needs.
Workshop question
As an ancient and religious ingredient, Holy Basil can be used not only to increase brain function but to help brands share a historical story about new products. Visualize one way you foresee Holy Basil (or something similar) playing a role in your product. What does that look like?
Trend signals
Trend signals for Holy Basil Elixir
Trend score 3.8 out of 10, from popularity 57%, activity 49%, freshness 8%.
Popularity57%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Holy Basil Elixir trend
6 featured examples from Apr 19, 2017 to Jul 25, 2019CategoryLifestyle
Balancing Adaptogenic Tonics
Elements' Functional Wellness Drinks Support Vitality & More
Incorporating plant-based adaptogenic tonics into the functional wellness industry to provide vitality, focus, calm, and rest support.
CategoryLifestyle
Functional Sugar-Free Beverages
OSOM Enriches New Zealand Spring Water with Ayurvedic Spices
The beverage industry can explore the opportunity of incorporating Ayurvedic spices and sugar-free formulas to create functional and healthier drink options.
CategoryLifestyle
Blue Algae Juices
Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik'
The trend of blue algae beverages and the use of protein-rich Blue Majik in such beverages provides opportunities for beverage companies to offer function-focused options with uni…
CategoryLifestyle
Adaptogenic Mind-Supporting Supplements
The VitalFit Adapted Supplement Balances Overall Wellness
The supplement industry can explore disruptive innovation opportunities by developing more adaptogenic supplements that help consumers balance their overall wellness through natur…
CategoryLifestyle
Biodynamic Herbal Tonics
Oregon's Wild Harvest Makes Solutions for Digestion, Stress and More
Companies in the herbal supplement industry can benefit from offering biodynamic product lines that differentiate themselves on quality and sustainability.
CategoryLifestyle
Herbaceous Berry Kombuchas
Brew Dr.'s Strawberry Basil Kombucha is an All-New Seasonal Flavor
The beverage industry can explore producing and marketing new kombucha flavors using seasonal herbs.
