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Holy Basil Elixir

Adaptogenic Holy Basil offers herbal relief in the form of drinks and tonics

Implications - Holy Basil, with its roots in Ayurvedic medicine, is increasingly being incorporated into high-end wellness beverages as it is presently being highlighted as a soothing, mood-enhancing adaptogenic. This progression highlights the pattern of ancient ingredients being co-opted as "superfoods," rebranded to fulfill particular contemporary wellness needs with easily adapting herbal extracts that in reality boast quite a wide range of health benefits.
Workshop Question - As an ancient and religious ingredient, Holy Basil can be used not only to increase brain function but to help brands share a historical story about new products. Visualize one way you foresee Holy Basil (or something similar) playing a role in your product. What does that look like?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
94,550 Total Clicks
Date Range:
Apr 17 — Jul 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Balancing Adaptogenic Tonics
Balancing Adaptogenic Tonics
Elements' Functional Wellness Drinks Support Vitality & More
Elements is a new brand that makes plant-based adaptogenic tonics that serve as functional wellness drinks for Vitality, Focus, Calm and Rest. These new products are informed by science and make the... MORE
Functional Sugar-Free Beverages
Functional Sugar-Free Beverages
OSOM Enriches New Zealand Spring Water with Ayurvedic Spices
OSOM is a brand that offers Ayurvedic spiced New Zealand spring water, with formulas that are free from added sugar and artificial sweeteners to promote healthy, functional hydration. Despite... MORE
Blue Algae Juices
Blue Algae Juices
Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik'
The Juice Generation ‘Holy Water’ is a nutritional drink that contains ‘Blue Majik.’ This beverage has been popular in recent months for its bright blue color and reviews of... MORE
Adaptogenic Mind-Supporting Supplements
Adaptogenic Mind-Supporting Supplements
The VitalFit Adapted Supplement Balances Overall Wellness
The VitalFit Adapted supplement is an adaptogenic, plant-powered solution for consumers who are looking to balance their overall health and wellness in a natural way. The supplement is made with a... MORE
Biodynamic Herbal Tonics
Biodynamic Herbal Tonics
Oregon's Wild Harvest Makes Solutions for Digestion, Stress and More
At the 2017 Natural Products Expo West, the Biodynamic Herbal Tonics from Oregon’s Wild Harvest were recognized as the Best New Supplement. These handcrafted, artisan single-herb and... MORE
Herbaceous Berry Kombuchas
Herbaceous Berry Kombuchas
Brew Dr.'s Strawberry Basil Kombucha is an All-New Seasonal Flavor
For a limited time this spring and summer, Brew Dr. will be offering its seasonal Strawberry Basil kombucha beverage as a refreshing, healthy fermented tea beverage. The new drink is made with a... MORE

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