DrinkTru is now moving beyond its core TruEnergy line to share other functional and flavorful dietary supplement shots. While the original TruEnergy packs natural caffeine plus vitamins, electrolytes, antioxidants and coconut water into a compact bottle, the expanded line introduces new functions, each of which boasts its own bold flavor.
Those who are looking to minimize stress and improve their mental clarity can turn to Focus, which boasts a Nootropic Thunder flavor that's powered by brain-boosting ingredients and adaptogens. DrinkTru also offers a berry-flavored supplement that helps to reduce the symptoms of a hangover, as well as TruDream, a natural melatonin deep sleep aid that provides a calming effect and helps to make it easier to get to sleep and enjoy a high-quality night of rest.
What Makes This Trend Stand Out
- Functional Supplement Shots
- Opportunity for disruptive innovation in the dietary supplement industry by introducing functional and flavorful shots for specific purposes like focus, sleep, and hangover relief.
- Nootropic Thunder
- Opportunity for disruptive innovation in the energy drink industry by creating brain-boosting shots with bold flavors powered by nootropic ingredients and adaptogens.
- Natural Melatonin Deep Sleep Aid
- Opportunity for disruptive innovation in the sleep aid industry by developing natural melatonin shots that provide a calming effect and help improve the quality of sleep.
Sectors Adopting This
- Dietary Supplement
- Opportunity for disruptive innovation in the dietary supplement industry with the introduction of functional shots for specific purposes like focus, sleep, and hangover relief.
- Energy Drink
- Opportunity for disruptive innovation in the energy drink industry by creating brain-boosting shots with bold flavors powered by nootropic ingredients and adaptogens.
- Sleep Aid
- Opportunity for disruptive innovation in the sleep aid industry by developing natural melatonin shots that provide a calming effect and help improve the quality of sleep.
