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OSOM Enriches New Zealand Spring Water with Ayurvedic Spices

 - Aug 1, 2018
References: osom.co.nz & packagingoftheworld
OSOM is a brand that offers Ayurvedic spiced New Zealand spring water, with formulas that are free from added sugar and artificial sweeteners to promote healthy, functional hydration.

Despite including spices from the Ayurveda natural healing system, OSOM's beverages have been intentionally branded to give off a clean and modern look that avoids traditional Indian and Ayurvedic motifs. Another unique distinction made by the brand is the fact that it opted to name its products based on emotional needs rather than flavor. While a flavorful combination of fennel, cumin, ginger, holy basil and turmeric make up Restore, consumers first and foremost have the ability to identify with the drink's functional properties, or choose between other options like Calming and Detox.