Lance Collins, the beverage industry entrepreneur and founder of Fuze, NOS Energy and CORE is introducing Adrenaline Shoc (A Shoc), a smart energy drink as his latest venture. As many health-conscious consumers and people who are passionate about fitness are seeking out better-for-you alternatives to traditional energy drinks, Adrenaline Shoc is uniquely positioned as a healthier, functional option.
Adrenaline Shoc is set to be introduced to the growing healthier performance energy category this summer, specifically targeting the demands of modern young consumers. The beverages feature an energizing blend of green coffee beans, yerba mate, coffee fruit extract and guarana, plus naturally sourced electrolytes from ocean minerals and nine essential aminos. The recovery-boosting beverage is free from sugar, carbs, calories, as well as chemical preservatives.
Adrenaline Shoc is offered in a variety of fruit and candy-inspired flavors.