These basil and strawberry daiquiris make a refreshing summer cocktail, but with an unconventional herbal twist. Created by Eva Kosmas Flores from Adventures in Cooking and featured on Design Love Fest, the recipe for Strawberry Basil Daiquiris is made with a basil simple syrup, strawberries, lime juice, rum and crushed ice.
The alcoholic beverage is an excellent example of how to incorporate seasonal fruit like the strawberry. Homemade happy hour is about to get a lot sweeter with these strawberry daiquiris. Budding bartenders should note the flavor of the berries is enhanced by using them raw instead of cooking them down. The ice also serves to not just keep the drink cool, but also bring out more flavor.
Key Themes Behind This Trend
- Herbal Cocktails
- Cocktails that incorporate herbs and spices are becoming increasingly popular, creating opportunities for bars and liquor companies to experiment with new flavor combinations.
- Seasonal Ingredients
- Using fresh, seasonal ingredients in cocktails is becoming a trend, providing opportunities for restaurants and cocktail bars to differentiate themselves and appeal to consumers with an interest in sustainable and local products.
- DIY Cocktails
- The pandemic-driven rise of at-home cocktail making is expected to continue as consumers seek ways to replicate the bar experience from the comfort and safety of their homes, creating opportunities for liquor companies to target the home mixology market.
Where This Applies
- Alcoholic Beverages
- Incorporating seasonal ingredients and experimenting with new flavor combinations in cocktails can help alcoholic beverage companies stand out in a crowded market, driving sales and customer loyalty.
- Hospitality
- With consumers increasingly interested in creative and locally-sourced cocktail options, restaurants and bars that can offer unique, high-quality drinks made with fresh, seasonal ingredients are likely to see increased foot traffic and higher revenue.
- Home Entertaining
- As consumers continue to seek new ways to entertain at home, creating and marketing products that cater to the at-home mixology trend could drive sales for liquor companies and home goods retailers.
