The Juice Generation 'Holy Water' is a nutritional drink that contains 'Blue Majik.'
This beverage has been popular in recent months for its bright blue color and reviews of the drink say it has a refreshing, nutty flavor with just the right amount of sweetness. Made with coconut water, holy basil, Blue Majik and pineapple, Juice Generation says this drink has a calming effect as a mood stabilizer.
On its own, Blue Majik is said to taste slightly fishy and not very pleasant, but mixed into smoothies as a protein powder, it blends seamlessly to the flavor of the smoothie. Blue Majik is the superfood of-the-moment derived from spirulina and a proprietary extract of blue-green algae Arthrospira. The Juice Generation Holy Water is said to be full of vitamins, enzymes and minerals that have antimicrobial and anti-anxiety properties.
Key Themes Behind This Trend
- Blue Algae Beverages
- The trend of blue algae beverages featuring Blue Majik, a protein-rich ingredient derived from spirulina and blue-green algae Arthrospira, provides a new opportunity for companies to offer functional beverages with antimicrobial and anti-anxiety properties.
- Nutritious Mood Boosting Drinks
- The emergence of drinks such as the Juice Generation Holy Water, which contains natural ingredients like holy basil and Blue Majik for a calming effect, presents an opportunity for companies to develop more nutritious mood-boosting drinks.
- Use of Blue Majik in Food Products
- The growing popularity of Blue Majik as a protein-rich ingredient in beverages presents an opportunity for food companies to incorporate the ingredient into food products, like protein bars or snacks.
Where This Applies
- Beverage Industry
- The trend of blue algae beverages and the use of protein-rich Blue Majik in such beverages provides opportunities for beverage companies to offer function-focused options with unique ingredients.
- Health and Wellness Industry
- The emergence of drinks like Juice Generation Holy Water, which stresses natural ingredients with health benefits like antimicrobial and anti-anxiety properties, presents an innovative opportunity within the health and wellness industry.
- Snack Industry
- The use of Blue Majik in drinks opens a door for the snack industry to create new protein-rich, nutrient-dense snacks to complement the rise of healthy beverages.
