Many alcohol brands are now aiming to win over Millennial consumers by creating ready-to-drink cocktails packaged in cans, and Tinto Amorío is putting a Spanish twist on the concept with its premium 'Red Wine of the Summer.'
Red wine of summer, or "tinto de verano" isa cold, wine-based drink that is to sangria and extremely popular in Spain. Tinto Amorío’s Red Wine of Summer is packed in sets of four into cartons that are recyclable and easy to carry. The low-alcohol beverage is offered in a sparkling variety with a hint of lemon that is packaged in an easily chilled aluminum can.
Tinto Amorío recognizes that many Millennials are interested in sparkling drinks, especially those that are premium and natural; as such, its low-calorie drink favors natural ingredients and does away with artificial additives.