MARU Has Redesigned a Popular Japanese Vinegar-Based Beverage

 - May 4, 2018
References: thedieline
The creative agency MARU has designed the packaging for a 'Honey Ginger Black Vinegar Drink,' and the bottles are able to reflect retro and contemporary styles simultaneously.

The bottles themselves are a transparent green color, and they reveal the amber liquid they contain and feature vibrant labels. The labels contain images of "cups" that reflect all the various ways consumers are able to drink the beverage – whether mixed with water, milk, soda, tea, or consumed in a smoothie. The purported benefits of this beverage is that it aids in "exhaustion recovery and reduces visceral fat."

These MARU-designed bottles are able to appeal to younger generations through their use of vibrant and eye-catching colors and designs.