Deceptively Nutritious

Healthier foods play upon consumer desire for unhealthy treats

Implications - Food brands are transforming traditional "junk foods" by incorporating nutritious ingredients to appeal to both the health-conscious and average consumer. This shift in both marketing and production has the benefit of broadening brands' reach by catering to a wider range of consumers.
SCORE 5.9
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20,601 Total Clicks
May 18 - May 18
This Week and Mild
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Featured Examples
Egg White Chips - Quevos Makes Protein-Rich Chips with Just Four Natural Ingredients
SCORE 9.5
This Month and V. Hot 458 Clicks Pub: May 15, 18
Egg White Chips
Quevos Makes Protein-Rich Chips with Just Four Natural Ingredients
With the rise of healthy eating, consumers have been seeking out better-for-you alternatives to potato chips and Quevos is introducing a unique new option with its Egg White Chips. The Egg White... [More]
Kid-Friendly Carob Bars - Supertreats Makes a Healthy Alternative to Chocolate for Kids with Carob
SCORE 5.3
This Week and Warm 100 Clicks Pub: May 30, 18
Kid-Friendly Carob Bars
Supertreats Makes a Healthy Alternative to Chocolate for Kids with Carob
Carob is recognized as a healthy alternative to chocolate, with its major benefits being that it does not contain caffeine or theobromine like cocoa. Supertreats offers chocolate substitutes for... [More]
Donut-Like Apple Snacks - Edible's Chocolate-Covered Apple Treats are Branded as 'Edible Donuts'
SCORE 6.4
This Week and Warm 90 Clicks Pub: May 30, 18
Donut-Like Apple Snacks
Edible's Chocolate-Covered Apple Treats are Branded as 'Edible Donuts'
When it comes to gift-giving, indulgent treats are often favored over extremely healthy ones, but Edible is now making it easy for consumers to enjoy the best of both worlds with a unique chocolate-... [More]
Limited-Edition Fruit Chips - Bare Snacks' Newest Product Combines Three Kinds of Baked Fruit
SCORE 4.5
This Month and Average 64 Clicks Pub: May 19, 18
Limited-Edition Fruit Chips
Bare Snacks' Newest Product Combines Three Kinds of Baked Fruit
Bare Snacks makes apple chips, banana chips and coconut chips, and its newest baked fruit chip product is a limited-edition one that combines three different kinds of fruit in a single bag—the... [More]
Protein Tortilla Chips - Quest Nutrition Launched Two Flavors of Tortilla-Style Savory Chips
SCORE 3.9
This Week and Mild 29 Clicks Pub: May 30, 18
Protein Tortilla Chips
Quest Nutrition Launched Two Flavors of Tortilla-Style Savory Chips
Beyond nutrition bars and shakes, consumers can now find sources of protein in everything from cookies and ice cream to savory chips. Quest Nutrition recently launched its ‘Tortilla Style... [More]
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