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Ubiquitous Souvenir

The fashion world provides commentary on mass tourism

Implications - Clever fashion brands allude to the shared experience of mass tourism with faux souvenirs and editorials characterized by social cues that denote sightseeing. This commentary on the ubiquitous nature of the travel experience may also be meant as subtle criticism of the state of the industry. In highlighting the mundane nature of these mass-produced cultural experiences, brands are able to connect with consumers through authentic dialogue on globalization and unsustainable lifestyles.

Workshop Question - How can you start an authentic dialogue with your customers that reflects their yearning for individualization amongst oversaturated experiences?
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
92,210 Total Clicks
Dec 16 - May 18
This Year and Warm
FashionWorldHip FashionTravel
Featured Examples
Urban Tourist Fashion Lookbooks - Engineered Garments's 2018 Editorial is Filled with Social Cues
SCORE 7.3
This Year and Warm 5,219 Clicks Pub: Mar 19, 18
Urban Tourist Fashion Lookbooks
Engineered Garments's 2018 Editorial is Filled with Social Cues
It is difficult for one to separate the common urban tourist from the model showing off Engineered Garments’ Spring/Summer 2018 styles in this streetwear editorial. The photoshoot takes place... [More]
Tourist-Inspired Apparel - The Heron Preston x KM20 Collection Mimics Souvenir Pieces
SCORE 7.6
This Year and Hot 1,000 Clicks Pub: Mar 14, 18
Tourist-Inspired Apparel
The Heron Preston x KM20 Collection Mimics Souvenir Pieces
The new Heron Preston x KM20 collaborative collection takes on an exaggerated and humorous approach. The American designer and Moscow-based retailer crafted a two-piece capsule that is directed... [More]
Outlandish Athletic Apparel - This Series of Champions Sportswear Was Made with Vetements' Input
SCORE 6
Warm 2,837 Clicks Pub: Dec 30, 16
Outlandish Athletic Apparel
This Series of Champions Sportswear Was Made with Vetements' Input
Looking to bring a high-fashion edge to Champion sportswear, Vetements teamed up with the athletic brand to design a selection of hoodies, crewnecks and sweat pants. Fabrics tend to stick to a... [More]
Novelty Designer Tees - The Fashion Store colette is Retailing a Novelty T-Shirt
SCORE 6.3
This Year and Warm 1,143 Clicks Pub: Dec 20, 17
Novelty Designer Tees
The Fashion Store colette is Retailing a Novelty T-Shirt
After two decades of business, the famed French fashion store colette will be closing its doors, but before it does so, it will be gifting lucky consumers a novelty T-Shirt, to commemorate their... [More]
Candid Tourist-Themed Portraits - The Ones 2 Watch 'Far Away From Home' Series is Unstaged
SCORE 7.5
This Year and Hot 608 Clicks Pub: May 29, 18
Candid Tourist-Themed Portraits
The Ones 2 Watch 'Far Away From Home' Series is Unstaged
The Ones 2 Watch ‘Far Away From Home’ editorial boasts unstaged and candid portraits that resemble those taken by tourists while traveling abroad. Photographer Macarena Rubio is behind... [More]
Luxury Tourist-Inspired Sweaters - Balenciaga's Latest Release is a Tourist-Worthy Sweatshirt
SCORE 4.3
This Year and Average 503 Clicks Pub: Jan 29, 18
Luxury Tourist-Inspired Sweaters
Balenciaga's Latest Release is a Tourist-Worthy Sweatshirt
Demna Gvasalia, a designer for Balenciaga, created a new line of luxury tourist-inspired sweaters. This new sweatshirt features a sparkling collage of New York classics, including the Statue of... [More]
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