The Fashion Store colette is Retailing a Novelty T-Shirt

 - Dec 20, 2017
References: en.colette.fr & hypebae
After two decades of business, the famed French fashion store colette will be closing its doors, but before it does so, it will be gifting lucky consumers a novelty T-Shirt, to commemorate their last shopping experience with the brand.

The humorous plain tee reads "i shopped at colette and all i got was this lousy t-shirt" -- a clear play on the classic tourist souvenirs which boast a similar slogan. Although it's positioned as a novelty offering, this shirt is comprised of the high-quality that's expected from this brand, making it an ideal gift for oneself, or the fashionista in one's life.

In addition, the dark blue font of the shirt makes it an instantly recognizable classic. Consumer only have a week to visit the physical store, before it closes.