Fashion brands curate pieces that boast aesthetics and practicality
Implications - Brands providing aquatic fashions take it a step further with the incorporation of details like heightened UV protection, waterproof pockets, and slip-resistance - all without sacrificing style. Simplifying preparation for outdoor activities by incorporating built-in protection features will ultimately save time for consumers. This shift in activewear designs appeals to athletes and families, allowing them more time to conveniently enjoy leisure activities while prioritizing health and safety.
Workshop Question - How can your brand present a multi-functioning product, that remains aesthetically pleasing?