Fashion brands curate pieces that boast aesthetics and practicality
Trend - Brands providing aquatic fashions take it a step further with the incorporation of details like heightened UV protection, waterproof pockets, and slip-resistance-all while prioritizing style. Simplifying preparation for outdoor activities by incorporating built-in protection features will ultimately save time for consumers.
Insight - The continued popularity of athleisure among consumers is the result of several changed values and needs. The first of these is consumers now taking a less conservative approach to their everyday clothing, and prioritizing comfort as much as they do aesthetics. The second is the convenience that hybrid clothing options offer them--being able to transition between everyday activities without consideration of things like clothing allows people to maintain their busy schedules with limited interference.
Insight - The continued popularity of athleisure among consumers is the result of several changed values and needs. The first of these is consumers now taking a less conservative approach to their everyday clothing, and prioritizing comfort as much as they do aesthetics. The second is the convenience that hybrid clothing options offer them--being able to transition between everyday activities without consideration of things like clothing allows people to maintain their busy schedules with limited interference.
Workshop Question - How can your brand present a multi-functioning product, that remains aesthetically pleasing?
