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Dual Aqualeisure

Fashion brands curate pieces that boast aesthetics and practicality

Implications - Brands providing aquatic fashions take it a step further with the incorporation of details like heightened UV protection, waterproof pockets, and slip-resistance - all without sacrificing style. Simplifying preparation for outdoor activities by incorporating built-in protection features will ultimately save time for consumers. This shift in activewear designs appeals to athletes and families, allowing them more time to conveniently enjoy leisure activities while prioritizing health and safety.

Workshop Question - How can your brand present a multi-functioning product, that remains aesthetically pleasing?
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
54,456 Total Clicks
May 18 - May 18
This Year and Hot
FashionLifestyle
Featured Examples
Limited-Edition Adventurer Footwear - The Ultra Bloom Adventure Shoe Keeps You Supported and Comfy
SCORE 8.5
This Year and V. Hot 3,250 Clicks Pub: May 16, 18
Limited-Edition Adventurer Footwear
The Ultra Bloom Adventure Shoe Keeps You Supported and Comfy
The Ultra Bloom Adventure Shoe has been created by Finisterre in collaboration with Vivobarefoot as an advanced piece of footwear that will provide an unparalleled level of comfort when enjoying... [More]
Water-Friendly Travel Sneakers - The 'Tropic Shoe' Offers Support In and Out of the Water
SCORE 8.4
This Year and Hot 1,962 Clicks Pub: May 12, 18
Water-Friendly Travel Sneakers
The 'Tropic Shoe' Offers Support In and Out of the Water
Traveling requires a distinct focus to be placed on the clothing and accessories that you choose to pack, so the ‘Tropic Shoe’ has been designed as an option that ensures optimal... [More]
Waterproof Pocket Swim Trunks - The Aquanautia Shorts Protect Valuables from Being Waterlogged
SCORE 8.3
This Year and Hot 2,644 Clicks Pub: May 16, 18
Waterproof Pocket Swim Trunks
The Aquanautia Shorts Protect Valuables from Being Waterlogged
It’s quite common to leave your valuables on the beach when heading into the water for a swim which could render them stolen, so the Aquanautia Shorts have been designed to ensure this isn&#... [More]
Vibrant Youth Swimwear - Kenzo Kids' New Animal Print Swimwear Line Offers Strong UV Protection
SCORE 4.3
This Year and Average 282 Clicks Pub: May 8, 18
Vibrant Youth Swimwear
Kenzo Kids' New Animal Print Swimwear Line Offers Strong UV Protection
French fashion house Kenzo Kids released a new animal print swimwear line for babies, toddlers and kids to wear all summer long. The new collection features pieces that are colorful, vibrant and... [More]
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