Cream-to-Powder

Makeup products with formulas that transform upon use are increasingly common

Implications - Makeup products that turn from cream formulas into powders offer a diverse and distinct selling point in a highly saturated market. The transforming quality of such products caters to consumers seeking novelty in their purchase decisions, while also streamlining the makeup application process by removing some of the steps involved.
SCORE 5.5
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40,753 Total Clicks
Jan 17 - May 18
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FashionCosmetics
Featured Examples
Cushion-Tip Concealer Pens - The Erborian Touch Pen Hydrates and Conceals
SCORE 6.1
This Year and Warm 578 Clicks Pub: Jun 6, 17
Cushion-Tip Concealer Pens
The Erborian Touch Pen Hydrates and Conceals
The Erborian Touch Pen is an easy-to-use touch-up concealer pen. With a soft cushion applicator and hydrating formula, this product is perfect for brightening up dark circles under the eyes. Its... [More]
Influencer-Created Cosmetics - Pixi Beauty Collaborated with a Trio of Beauty Gurus on #PixiPretties
SCORE 4.3
This Year and Average 283 Clicks Pub: Feb 12, 18
Influencer-Created Cosmetics
Pixi Beauty Collaborated with a Trio of Beauty Gurus on #PixiPretties
Three popular beauty vloggers—Dulce Candy, Chloe Morello and Weylie Hoang—recently collaborated with Pixi Beauty for the launch of #PixiPretties. Each influencer created their own palette,... [More]
WOC Makeup Collections - The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation
SCORE 2.7
Mild 231 Clicks Pub: Jan 24, 17
WOC Makeup Collections
The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation
At minimum, makeup products for the skin typically come in light, medium and dark, but forward-thinking beauty brands are now beginning to expand their selections to increase the number of WOC... [More]
Cream-to-Powder Eyeshadow Sticks - Julep's Eyeshadow 101 Aids in Effortless, Mess-Free Applications
SCORE 2.8
Mild 208 Clicks Pub: May 1, 17
Cream-to-Powder Eyeshadow Sticks
Julep's Eyeshadow 101 Aids in Effortless, Mess-Free Applications
In the same way that powder-to-cream lip products have become popular in the world of K-beauty, cream-to-powder cosmetics are also emerging as convenient alternatives to traditional eyeshadow... [More]
Dewy Powder Highlighters - Stila Cosmetics' 'Heaven's Dew' Boasts a Cream-to-Powder Formula
SCORE 5.8
Recent and Warm 59 Clicks Pub: May 26, 18
Dewy Powder Highlighters
Stila Cosmetics' 'Heaven's Dew' Boasts a Cream-to-Powder Formula
Skin that appears glowing and healthy is so desirable that the term “dewy” has become a popular term used to describe a range of cosmetics that promote a lit-from-within look—and Stila... [More]
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