Category
Fashion
Scaled Restraint
Trend cluster
Category
Micellar
Tresses
Micellar water is more frequently incorporated into hair products.
4.3
Trend score
Trend
What is the Micellar Tresses trend?
Micellar Tresses: The popularity of micellar water in skin care products has leaked over to the haircare world, with brands offering both wet and dry hair products that contain this oil and water-based ingredient. Adopting this star ingredient from an adjacent industry allows the hair care world to appeal to a range of consumers well-versed in micellar's benefits, with the added benefit of enhanced functionality in the products themselves.
Trend themes
Themes within the Micellar Tresses trend
Three behaviours holding the trend together01
Micellar Hair Care Products
Micellar water is being incorporated into hair care products as a gentle cleansing and nourishing ingredient.
02
Incorporating Skincare Ingredients into Haircare
Beauty brands are introducing popular skincare ingredients such as micellar water and collagen into haircare products to deliver the benefits consumers have come to expect.
03
Revitalizing Hair and Scalp Treatments
Hair and scalp treatments are revitalizing hair health, using innovative ingredients such as micellar water, salicylic acid, and collagen.
Industry implications
What the Micellar Tresses trend means for industry
Where the trend changes the playbookFor
Beauty
Beauty industry professionals can take advantage of incorporating popular skincare ingredients into hair care products to appeal to a range of consumers.
For
Personal Care
Personal care industry professionals can offer revitalizing hair and scalp treatments that incorporate innovative ingredients to meet consumers' needs.
For
Cosmetic Chemistry
Cosmetic chemists can experiment with incorporating micellar water into different haircare formulations for improved cleansing and nourishing effects.
Workshop question
How could your brand adopt trends within adjacent industries?
Trend signals
Trend signals for Micellar Tresses
Trend score 4.3 out of 10, from popularity 69%, activity 51%, freshness 8%.
Popularity69%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Micellar Tresses trend
6 featured examples from Dec 15, 2017 to May 3, 2018CategoryFashion
Thickening Collagen Shampoos
OGX's Biotin & Collagen Shampoo Creates Fuller, Healthier Hair
The beauty industry can explore the potential of incorporating popular skincare ingredients into hair products.
CategoryFashion
Affordable Micellar Water Shampoos
Herbal Essences Unveiled a Blue Ginger & Micellar Water Shampoo
Brands in the haircare industry can adopt the use of micellar water in their products for people looking for gentle cleansing.
CategoryFashion
Gentle Micellar Water Shampoos
This New Pantene Product is Ideal for Those with Sensitive Hair
Hair care brands can capitalize on the trend of gentle and nourishing shampoos for consumers with sensitive hair.
CategoryFashion
Fizzing Scalp Treatments
Bumble and Bumble's Bb.Scalp Detox Removes Impurities & Product Buildup
Haircare industry can explore new product offerings and formulations in the scalp treatment category to meet consumer demand for revitalized hair health.
CategoryFashion
Micellar Dry Shampoo Mists
R+Co's 'Spiritualized' Cleansing Product Boasts a Micellar Formula
Developing dry shampoos with micellar formulas can create disruptive innovation opportunities within the personal care products industry.
CategoryFashion
Micellar Foam Conditioners
This Pantene Conditioner Offers Micellar Water Benefits for the Scalp
Developing innovative haircare products to make routines easier, more efficient, and customized to different hair types and needs.
