Category
Fashion
Scaled Restraint
Trend cluster
Category
Cosmetic
Cactus
Skincare brands focus on cactus water as a nourishing star ingredient.
2.9
Trend score
Trend
What is the Cosmetic Cactus trend?
Cosmetic Cactus: Expanding on the array of plant-based cosmetic ingredients captivating consumer attention, forward-thinking brands are looking to cactus water for its restorative and hydrating benefits. The popularity of such ingredient-focused products speaks to the interest in exploring the benefits of organic resources to enhance the quality and effectiveness of skincare remedies naturally.
Trend themes
Themes within the Cosmetic Cactus trend
Three behaviours holding the trend together01
Cactus-Based Skincare
The popularity of cactus water as a nourishing ingredient speaks to the interest in exploring the benefits of organic resources to enhance the quality and effectiveness of skincare remedies naturally.
02
Solid Skincare Products
Consumers with busy, on-the-go lifestyles are seeking personal care items in stick format, because they are travel-ready and mess-free.
03
Antioxidant-Rich Skincare
The use of antioxidant ingredients in skincare products, such as cactus and prickly pear, continues to be a popular trend in the industry for its rejuvenating and restorative benefits.
Industry implications
What the Cosmetic Cactus trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Innovative natural ingredients like cactus water and prickly pear are disrupting the industry and providing disruptive solutions for consumers interested in high-quality, organic-based skincare products.
For
Haircare
Cactus water is being used as an ultra-hydrating ingredient in shampoos and other haircare products to provide nourishment and hydration for healthy hair.
For
Health and Wellness
The trend towards natural, plant-based ingredients in skincare and beauty products reflects a broader shift towards health conscious, eco-friendly lifestyles among consumers.
Workshop question
What organic resources can you explore as an opportunity to enhance your product naturally?
Trend signals
Trend signals for Cosmetic Cactus
Trend score 2.9 out of 10, from popularity 45%, activity 33%, freshness 8%.
Popularity45%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Cosmetic Cactus trend
6 featured examples from Dec 13, 2016 to May 30, 2018CategoryFashion
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
As Milk Makeup introduces the first-ever solid facial toner, there is an opportunity for other beauty and skincare brands to develop innovative products that offer unique ingredie…
CategoryFashion
Cactus-Based Cosmetics
Huxley's K-Beauty Products are Made with the "Secret of the Sahara"
The cosmetics industry can benefit from incorporating cactus-based ingredients to offer natural, hydrating and effective products to customers.
CategoryFashion
Cactus Water Shampoos
Hask's Cactus Water Weightless Moisture Shampoo Powerfully Hydrates Hair
Companies in the beauty and personal care industry can develop new products that incorporate cactus water or are sulfate-free.
CategoryFashion
Cactus Water Moisturizers
Boscia's New Product Has Been Infused with Nourishing Cactus Water
Cactus water offers a new potential ingredient trend in the beauty and cosmetics industry for effective skincare products.
CategoryFashion
Cactus Skincare Collections
Sia Botanics' Prickly Pear Skincare for Mature is Antioxidant-Rich
This industry can leverage the trend of using super antioxidants and rejuvenating ingredients in their skincare products as a new selling point that caters to customers searching…
CategoryFashion
Restorative Plant-Powered Lotions
Pacifica's Recovery Lotion Boasts Cactus Water and Kale
The skincare industry can develop innovative products that utilize plant-based ingredients to address specific skin concerns like tired and stressed skin.
