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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,205 more

Anti-Package

Lack of packaging conveys both literal transparency and eco-consciousness

Implications - The omnipresence of social media and shared opinion has placed a premium on transparency. This also creates consumers who expect brands to make a positive impact on the world in a way that is tangible. Minimized waste via unpackaged products achieves this while alleviating consumption guilt for consumers who are conscious of their carbon footprint.
Workshop Question — What is one industry norm you could challenge to provide more authenticity?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
86,912 Total Clicks
Date Range:
Feb 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Fully Edible Food Packaging
Fully Edible Food Packaging
Roza Janusz Uses Scoby as an Alternative to Plastic Take-Out Boxes
‘Scoby’ — an acronym for ‘Symbiotic Culture Of Bacteria and Yeast,’ can be created through a fermentation process and it is the main ingredient in Roza Janusz’s fully... MORE
Vegan Protein Shampoos
Vegan Protein Shampoos
Lush Cosmetics' Package-Free Shampoos are Made with Aquafaba
Lush Cosmetics is now adding to its range of innovative package-free bath products with four new vegan protein shampoos. While there are countless protein shampoos that are made with eggs, these... MORE
Single-Use Soap Sheets
Single-Use Soap Sheets
Lush Cosmetics' 'Washcards' Can Be Torn for Use in the Shower
In the UK, Lush Cosmetics offers consumers an innovative way to buy soap in the form of soap sheets, which are branded as either Washcards and Wash Sheets. These thin, rectangular cleansing... MORE
Package-Free Lifestyle Shops
Package-Free Lifestyle Shops
The Package Free Shop Features Eco-Friendly Products
The Package Free Shop started as a pop-up test run, and is now a full-blown retail space that offers eco-friendly products for environmentally conscious consumers. The store is owned by the... MORE
play_circle_filled Reusable Facial Cleansers
Reusable Facial Cleansers
Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free
Lush Cosmetics is now known for producing much more than just package-free bath products, as it has significantly expanded its waste-reducing offerings into other personal care and beauty categories MORE
Solid Deodorant Bars
Solid Deodorant Bars
Lush Cosmetics' T'eo Absorbs Sweat and Neutralizes Underarm Odor
The majority of solid deodorant products on the market may be offered in a stick format, but Lush Cosmetics created a package-free alternative that is shaped into a bar. T’eo is a vegan... MORE

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Cosmetic Brand Floral Shops
Cosmetic Brand Floral Shops
Lush Cosmetics' Pop-Up Will Share Flowers for Valentine's Day
Fruit Emoji Bath Bombs
Fruit Emoji Bath Bombs
Lush Cosmetics Created an Eggplant-Shaped Bath Product for Valentine's Day
Orangutan-Saving Soaps
Orangutan-Saving Soaps
Lush Cosmetics' Limited-Edition 'Orangutan' is a Palm Oil-Free Soap
play_circle_filled Foaming Shower Bombs
Foaming Shower Bombs
Lush Cosmetics' Shower Bombs Dispense Essential Oils & Fragrances in Steam
play_circle_filled Drag Queen Christmas Campaigns
Drag Queen Christmas Campaigns
Lush Cosmetics' 'DRAGmas' Stars Kim Chi, Detox & Shea Couleé
Zero Waste Makeup Counters
Zero Waste Makeup Counters
Lush Cosmetics' 'Naked Makeup Counter' Showcases Package-Free Products
DIY Hot Oil Hair Treatments
DIY Hot Oil Hair Treatments
Lush's Hot Oil Treatment Hydrates, Volumizes and Cleanses
Spooky Seasonal Bath Collections
Spooky Seasonal Bath Collections
Lush's Halloween 2018 Collection is Now Available Online
Painterly Bubble Bars
Painterly Bubble Bars
Lush Cosmetics' 'Bubble Brushes' are Shaped Like Artists' Tools
Re-Usable T-shirt Packaging
Re-Usable T-shirt Packaging
10 Pt's T-Shirt Tubes Double as a Tape Measure
Dual-Purpose Fashion Packaging
Dual-Purpose Fashion Packaging
The 10 pt Eco-Friendly T-Shirt Packaging is Multifunctional
play_circle_filled Reusable Cardboard Packaging Solutions
Reusable Cardboard Packaging Solutions
Eco-Latch Systems' Box Latch is an Innovative Sealer
Corrugated Takeaway Food Packaging
Corrugated Takeaway Food Packaging
ROCK'N'DOGS Makes Eating Easier With Its Cardboard Packaging
Dual-Purpose Cardboard Packaging
Dual-Purpose Cardboard Packaging
The Hp Z1 Workstation Features a Sustainable Packaging Solution
Eco Free-From Diapers
Eco Free-From Diapers
Thrive Market Baby Introduces a Diaper Range Without Chemicals
play_circle_filled Beauty Bottle Recycling Campaigns
Beauty Bottle Recycling Campaigns
Garnier Brand Ambassador Mandy Moore Offers Earth-Friendly Tips
Recyclable Plastic Film Packaging
Recyclable Plastic Film Packaging
BarrierPack Recyclable Packaging is a More Sustainable Option
Carbon-Reducing Product Packaging
Carbon-Reducing Product Packaging
Ecologic Emphasizes Innovation in Eco-Friendly Product Packaging
Arctic Skincare Brands
Arctic Skincare Brands
Oars + Alps is a DTC Men's Skincare Company
Haunted Clothing Shops
Haunted Clothing Shops
Budweiser's 'King of Fears' Store Doubles as a Haunted House
TV Series Outfit Retailers
TV Series Outfit Retailers
The Dote App Lets Consumers Shop Outfits as Seen on 'The Bold Type'
Vacation Incentive Loyalty Programs
Vacation Incentive Loyalty Programs
Consumers Can Earn Air Miles with Groupon's Loyalty Program
Floral Menu Items
Floral Menu Items
Bia Coffee Serves Unique Floral Coffees and Desserts
Yam-Based Donuts
Yam-Based Donuts
Manila Social Club Offers a Donut Based in Sweet Vegetables
Virtual Shopping Street Platforms
Virtual Shopping Street Platforms
Orchard Mile Lets You Build Your Own Online Shopping Street
Mobile Workstation Bags
Mobile Workstation Bags
The Moose Designs Workstation Bag Lets You Set Up Shop Anywhere
Wrapper-Free Shopping Systems
Wrapper-Free Shopping Systems
MIWA is a Food Packaging System that Discourages Food Waste
play_circle_filled Humorous Natural Deodorant Ads
Humorous Natural Deodorant Ads
Chamber.Media Created This Quirky Personal Hygiene Ad
Charcoal Deodorant Sticks
Charcoal Deodorant Sticks
PiperWai is Now Introducing Its Natural Deodorant in a Stick Applicator
Multi-Day Antiperspirant Wipes
Multi-Day Antiperspirant Wipes
The 'SweatBlock' Antiperspirant Wipes Stop Sweating for Seven Days
Cruelty-Free Shampoo Bars
Cruelty-Free Shampoo Bars
Lush's Solid Shampoo Bars Carry Messages Against Animal Testing
Emoji Bath Bars
Emoji Bath Bars
The 'Lovestruck' Bubble Bar for the Bath Takes After a Popular Emotive Character
Shaving Gel Bars
Shaving Gel Bars
'Remay' Produces an Innovative Egg-Shaped Solid Shaving Bar
Error-Themed Bath Bombs
Error-Themed Bath Bombs
The 'Error 404' Lush Bath Bombs Fight Enforced Internet Shutdowns
Self-Preserving Bath Bars
Self-Preserving Bath Bars
Lush's Festive Christmas Collection Features Natural Preservatives
Single-Use Soap Shavings
Single-Use Soap Shavings
This Unique Soap Product Was Designed to Be Portable
Potted Herbal Deodorants
Potted Herbal Deodorants
The Stank Stop Deodorant Resists Odor Naturally With Sage and Lavender
Roll-On Body Creams
Roll-On Body Creams
Rocky Mountain Soap Co.'s Unscented Body Butter is Packaged Like a Deodorant
Portable Deodorant Wipes
Portable Deodorant Wipes
Pacifica's Wipes Provide an Alternative to Sticks, Creams and Sprays
Gamified Training Programs
Gamified Training Programs
'Lush Quest' is an Interactive Story-Based Onboarding Training Program
Friendship-Themed Soaps
Friendship-Themed Soaps
Lush Cosmetics' Heart-Shaped Soap Supports North America's Friendship Fund
Retail Perfume Galleries
Retail Perfume Galleries
Lush Cosmetics and Studio Xag Created a Perfume Gallery Installation
Scented Film Screenings
Scented Film Screenings
Lush Cosmetics' Immersive Theater Event for Christmas is Multi-Sensory
Unscented Natural Deodorants
Unscented Natural Deodorants
This Aluminum-Free Deodorant Stick Masks Scents and is Non-Irritating