Lack of packaging conveys both literal transparency and eco-consciousness
Implications - The omnipresence of social media and shared opinion has placed a premium on transparency. This also creates consumers who expect brands to make a positive impact on the world in a way that is tangible. Minimized waste via unpackaged products achieves this while alleviating consumption guilt for consumers who are conscious of their carbon footprint.
Workshop Question - What is one industry norm you could challenge to provide more authenticity?