'Error 404' is the name of one of many new Lush bath bombs, but one that sets itself apart in a unique way.
The bath bomb itself takes the form of a solid glittery gold-colored bar that is slightly egg-like in shape. In terms of scent, it boasts the inspiring, uplifting scent of vanilla. All profits from the sale of the Lush bath bomb support Access Now and other grassroots digital activism groups that are working to protect an individual's digital rights. As Lush Cosmetics says: "Who knew a bath bomb could fight against government-enforced internet shutdowns?"
The limited-edition vegan bath bomb product created by Lush and Access Now was launched on Black Friday this year, to mark the ongoing #KeepItOn campaign against Internet shutdowns.
What Makes This Trend Stand Out
- Error-themed Products
- Develop error-themed products that highlight internet shutdowns and activism.
- Digital Activism
- Support digital activism by donating profits from products to grassroots organizations.
- Limited-edition Launches
- Create limited-edition products to raise awareness and support campaigns.
Sectors Adopting This
- Cosmetics
- Explore opportunities to collaborate with activist organizations and launch purpose-driven cosmetic products.
- Digital Rights
- Invest in initiatives and technology that protect individuals' digital rights and advocate against internet shutdowns.
- Social Activism
- Engage in social activism efforts by supporting campaigns and organizations fighting for digital rights.
