Lush Cosmetics' T'eo Absorbs Sweat and Neutralizes Underarm Odor
Laura McQuarrie — November 23, 2017 — Fashion
References: lush
The majority of solid deodorant products on the market may be offered in a stick format, but Lush Cosmetics created a package-free alternative that is shaped into a bar.
T'eo is a vegan deodorant that is made with "sweat-absorbing powders and odor-neutralizing essential oils" like juniper berry, lemongrass and tea tree. Each of the purposeful ingredients included in the solid deodorant bar work to eliminate odor-causing bacteria and microbes in the underarm area. Other key ingredients in the solid bar include baking soda, cream of tartar and apricot kernel oil; the top of the bar is embedded with blue cornflower petals.
To use T'eo, Lush Cosmetics suggests applying the white side of the bar directly to clean, dry underarms.
T'eo is a vegan deodorant that is made with "sweat-absorbing powders and odor-neutralizing essential oils" like juniper berry, lemongrass and tea tree. Each of the purposeful ingredients included in the solid deodorant bar work to eliminate odor-causing bacteria and microbes in the underarm area. Other key ingredients in the solid bar include baking soda, cream of tartar and apricot kernel oil; the top of the bar is embedded with blue cornflower petals.
To use T'eo, Lush Cosmetics suggests applying the white side of the bar directly to clean, dry underarms.
Trend Themes
1. Package-free Beauty - Lush Cosmetics' solid deodorant bar disrupts the traditional packaging of deodorant sticks by offering a package-free, waste-reducing option for consumers.
2. Clean Beauty - T'eo's use of natural, vegan and cruelty-free ingredients appeals to the growing consumer demand for clean beauty products.
3. Powder-based Deodorants - T'eo's use of absorbent powders and essential oils in a solid bar presents an innovative alternative to traditional liquid or stick deodorants.
Industry Implications
1. Beauty and Personal Care - Lush Cosmetics' T'eo and its package-free, natural ingredients are disrupting the beauty and personal care industry by offering a sustainable, eco-friendly solution for deodorant.
2. Sustainability - T'eo's package-free design and use of natural ingredients aligns with the growing trend and demand for sustainable products and practices in various industries.
3. Health and Wellness - T'eo's use of natural and vegan ingredients appeals to health-conscious consumers who prioritize clean, non-toxic products in their personal care routines.
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