Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pea
Production
Transformed, pea-based health and beverage products take over.
4.0
Trend score
Trend
What is the Pea Production trend?
Pea Production: The use of peas as a base in various edible and drinkable food items is becoming increasingly common, functioning as an alternative to everything from meat to dairy. These products cater to consumers seeking a range of alternatives to suit their dietary needs and preferences, while also having the added benefit of appealing to curious consumers due to their novel formulation.
Trend themes
Themes within the Pea Production trend
Three behaviours holding the trend together01
Plant-Based Proteins
As more consumers increasingly lean towards alternative sources of protein, companies can innovate using plants like pea as alternative sources of protein that can appeal to a wider range of consumers with dietary needs and preferences.
02
Non-Dairy Products
As consumers become increasingly health-conscious and adopt eco-friendlier diets, companies can create non-dairy products based on plants like pea to cater to the needs of the growing number of vegans and lactose intolerant consumers.
03
Healthy Desserts
More consumers are looking for healthy and alternate options for desserts. Therefore, companies can innovate using pea proteins and other plant-based proteins and create desserts with better taste and texture without compromising health or quality.
Industry implications
What the Pea Production trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
As more consumers become health-conscious and adopt eco-friendly diets, food and beverage companies can create and market plant-based products like pea-based protein drinks, non-dairy desserts, and alternative milk beverages.
For
Health and Wellness Industry
With rising consumer focus on health and wellness, the industry can leverage trends like plant-based proteins and non-dairy products to create supplements and other nutritional products for healthcare applications.
For
Agriculture and Food Science Industry
Trends like plant proteins and non-dairy foods require constant innovation and development. Therefore, the agriculture and food science industry can invest in research and development of pea-based products and use it in many applications, opening up avenues for innovation in many forms.
Workshop question
Consider a new component that your brand could introduce into one of its products/services.
Trend signals
Trend signals for Pea Production
Trend score 4.0 out of 10, from popularity 67%, activity 45%, freshness 8%.
Popularity67%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pea Production trend
5 featured examples from Nov 3, 2016 to Feb 4, 2019CategoryLifestyle
Non-Dairy Dessert Pints
McConnell's Fine Ice Creams Launched a Range of Non-Dairy Desserts
The rise of non-dairy desserts is disrupting the traditional dairy industry, prompting established brands to explore plant-based alternatives.
CategoryLifestyle
Chocolate-Flavored Pea Milks
Ripple's Chocolate Pea Milk is Dairy-Free and Protein-Enriched
The plant-based food industry is continuing to grow as consumers opt for sustainable and healthy options, providing an opportunity for companies to innovate and develop new produc…
CategoryLifestyle
Plant-Powered Protein Drinks
The Brand 'Koia' Offers Protein Drinks Based in Almond Milk
Disruptive innovation opportunity: Innovate and expand the market for protein drinks by introducing new plant-powered options.
CategoryLifestyle
Pea Protein Beverages
The Mighty Society's Alternative Milk Beverage is a "Drink Made with Peas"
Disruptive innovation opportunity: Gain a competitive edge by offering plant-based food and beverage products made with pea protein to capitalize on the rising interest in vegan a…
CategoryLifestyle
Plant-Based Protein Sausages
Beyond Meat's 'Beyond Sausage' Has More Protein Than a Pork Sausage
Disruptive innovation opportunity: Expand and improve the plant-based protein industry by creating new product offerings and enhancing existing ones.
