Transformed, pea-based health and beverage products take over
Implications - The use of peas as a base in various edible and drinkable food items is becoming increasingly common, functioning as an alternative to everything from meat to dairy. These products cater to consumers seeking a range of alternatives to suit their dietary needs and preferences, while also having the added benefit of appealing to curious consumers due to their novel formulation.
Workshop Question - Consider a new component that your brand could introduce into one of its products/services.
Trend Themes
1. Plant-based Proteins - As more consumers increasingly lean towards alternative sources of protein, companies can innovate using plants like pea as alternative sources of protein that can appeal to a wider range of consumers with dietary needs and preferences.
2. Non-dairy Products - As consumers become increasingly health-conscious and adopt eco-friendlier diets, companies can create non-dairy products based on plants like pea to cater to the needs of the growing number of vegans and lactose intolerant consumers.
3. Healthy Desserts - More consumers are looking for healthy and alternate options for desserts. Therefore, companies can innovate using pea proteins and other plant-based proteins and create desserts with better taste and texture without compromising health or quality.
Industry Implications
1. Food and Beverage Industry - As more consumers become health-conscious and adopt eco-friendly diets, food and beverage companies can create and market plant-based products like pea-based protein drinks, non-dairy desserts, and alternative milk beverages.
2. Health and Wellness Industry - With rising consumer focus on health and wellness, the industry can leverage trends like plant-based proteins and non-dairy products to create supplements and other nutritional products for healthcare applications.
3. Agriculture and Food Science Industry - Trends like plant proteins and non-dairy foods require constant innovation and development. Therefore, the agriculture and food science industry can invest in research and development of pea-based products and use it in many applications, opening up avenues for innovation in many forms.
