These soda graphics are able to capture the attention of consumers both loyal and new to this brand.
Fanta is an internationally known brand that offers fruit-flavored drinks and its recent branding project reveals that fact in a way that is highly relevant. The brand decided to take advantage of the fact that many people are currently celebrating Halloween and enlisted the illustrator Noma Bar to create graphics for its cans that reflect this holiday. Each individual flavor has its own ghoul on it, with everything from Frankenstein, a witch, Dracula and a skeleton being featured on the cans. Some of the facial features of the ghouls are made up of the fruit that flavors the drinks themselves.
These soda graphics allow the brand Fanta to remain relevant and capture consumer attention while staying on top of celebratory holidays.
'Fanta' is Getting into the Halloween Spirit with New Soda Graphics
Mishal Omar — November 1, 2016 — Marketing