Beyond Meat is now adopting a new packaging system for its large assortment of vegan food products, specifically emphasizing that it hopes to deliver "the future of protein" to consumers. Products in Beyond Meat's collection include beef-style crumbles, mock chicken strips and most notably, a plant-based burger that's actually sold in the same section as traditional meat products.
Along with getting a fresh look, it's worth noting that Beyond Meat is now being supported by the world's largest beef, chicken and pork—Tyson Foods recently became an investor in Beyond Meat and how holds a 5% stake in the company.
As more consumers, both vegetarian and carnivores, turn to incorporating more plant-based sources of protein into their diets, it's becoming all the more important for vegan food producers to stand out.
Beyond Meat's Vegan Food Products Present "the Future of Protein"
Laura McQuarrie — October 22, 2016 — Lifestyle
References: beyondmeat & packagingoftheworld