New York City’s Blank Slate Tea expanded its menu with pink rose lattes that help to satisfy a consumer's desire for a drink that is all at once aesthetically pleasing, healthy and caffeine-free.
For the making of the pink latte, Blank Slate Tea co-founder describes that "we brew the rose petals to make a rose tea concentrate, add rose water to give it that perfect rosy flavor, mix in a little milk and add edible rose petals on top."
A number of Millennial pink beverages have been launched in cafes and packaged formats to appeal to consumers who are looking for share-worthy beverages with functional benefits. In the case of Blank Slate Tea's bestselling petal-infused tea latte, the drink offers antibacterial, anti-inflammatory and antioxidant properties that support beauty and overall health.
Why This Trend Is Growing
- Aesthetic Beverages
- The rise of millennial pink beverages that are visually appealing and share-worthy presents an opportunity for businesses to create aesthetically pleasing drinks with functional benefits.
- Health-conscious Drinks
- The demand for healthy and functional beverages like the petal-infused rose latte provides an opportunity for businesses to innovate on flavors and ingredients that offer health benefits.
- Caffeine-free Alternatives
- The popularity of caffeine-free rose lattes showcases an opportunity for businesses to develop more non-caffeinated beverage options that still provide unique and enjoyable sensory experiences.
Industries Being Reshaped
- Cafes and Coffee Shops
- Cafes and coffee shops can capitalize on the trend of aesthetic beverages by offering visually pleasing and Instagrammable drinks that attract millennial consumers.
- Tea and Herbal Beverage Industry
- The tea and herbal beverage industry can explore new flavors and ingredients, like rose petals, to create innovative and health-conscious drinks that appeal to consumers seeking functional benefits.
- Beauty and Wellness Industry
- The beauty and wellness industry can incorporate ingredients like rose petals into their products to offer consumers beauty and health benefits from the inside out.
