The rise of plant-based eating has led to many pizzerias beginning to offer gluten-free and vegan-friendly pizzas. However, these options are much harder to find in frozen food options. What's even more rare is Daiya creating a gluten-free crust topped with a melty, shredded non-dairy cheese and mock meat pieces that substitute commonly used animal proteins. In collaboration with Beyond Meat, Daiya developed the Supreme pizza, which is a satisfying frozen pizza that appeals to "over 22 million vegetarians, a third of the population who is dairy sensitive, and an ever increasing number of people now following a plant-based diet."
In addition to its Supreme pizza, Daiya also carries a range of satisfying non-dairy pizzas like Cheese Lover's, Spinach & Mushroom, Margherita, Fire-Roasted Vegetable and Mushroom & Roasted Garlic.
What's Driving This Trend
- Plant-based Eating
- Creating frozen pizzas with plant-based and vegan-friendly ingredients opens up opportunities in the growing market of plant-based and vegan foods.
- Beyond Meat Collaboration
- Collaborating with alternative meat companies like Beyond Meat allows for innovative pizza toppings that cater to the increasing number of people following a plant-based diet.
- Gluten-free Options
- Introducing gluten-free crusts and toppings in frozen pizzas addresses the demand for gluten-free products and provides opportunities in the gluten-free market segment.
Who This Affects Most
- Food and Beverage
- Developing vegan-friendly frozen pizzas aligns with the growing demand for plant-based foods and attracts consumers seeking healthier, ethical food options.
- Frozen Food
- Introducing frozen pizzas with non-dairy cheese and mock meat opens up disruptive innovation opportunities in the frozen food industry, catering to vegetarian, dairy-sensitive, and plant-based consumers.
- Alternative Meat
- Collaborating with alternative meat companies like Beyond Meat in creating pizza toppings presents new possibilities to revolutionize the alternative meat industry by diversifying product applications.
