Category
Fashion
Scaled Restraint
Trend cluster
Category
Glacial
Cosmetic
Spring and glacial waters become star ingredients in skincare items.
2.1
Trend score
Trend
What is the Glacial Cosmetic trend?
Glacial Cosmetic: The adoption of water sourced from natural springs into skincare items is giving brands a highly marketable way to appeal to clients. The use of spring and glacial water in skincare enhances the perceived effectiveness of the products, and appeals to naturality-minded consumers seeking a balance of function and quality in their purchase decisions.
Trend themes
Themes within the Glacial Cosmetic trend
Three behaviours holding the trend together01
Natural Spring Water
The use of natural spring water in skincare enhances the perceived effectiveness of the products, appealing to naturality-minded consumers seeking a balance of function and quality in their purchase decisions.
02
Glacial Water
The adoption of water sourced from natural springs and glaciers is giving beauty brands a highly marketable way to appeal to clients.
03
Nordic/Birch Sap
Nordic/Birch sap is becoming a popular ingredient in ultra-hydrating skincare products to supercharge your skin with moisture.
Industry implications
What the Glacial Cosmetic trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry can benefit from the use of natural and glacial water sourcing to enhance the products' perceived effectiveness.
For
Beauty Industry
The beauty industry is incorporating new ingredients such as Nordic/Birch sap to create hydrating products.
For
Personal Care Industry
Personal care industries could benefit from incorporating ingredients such as glacial water, natural spring water, and Nordic/Birch sap to enhance their product lines.
Workshop question
How could your brand alter one aspect of its product/service to change its perceived quality?
Trend signals
Trend signals for Glacial Cosmetic
Trend score 2.1 out of 10, from popularity 38%, activity 17%, freshness 8%.
Popularity38%
Activity17%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Glacial Cosmetic trend
5 featured examples from Oct 7, 2017 to May 26, 2018CategoryFashion
Clear Skincare Creams
The Super Aqua Ultra Water-Full Clear Cream is Completely Transparent
Disruptive innovation opportunities in the beauty and personal care industry include the use of new ingredients and formulations, as well as innovative packaging designs that appe…
CategoryFashion
Nordic Cleansing Tonics
Skyn Iceland's Micellar Water is Infused with Birch Sap and Arctic Algae
The skincare industry can capitalize on the micellar water trend by creating innovative cleansing tonics with unique ingredients and eco-friendly packaging.
CategoryFashion
Glacier Water Face Masks
The Eleni & Chris Detox Face Mask Makes Scandinavian Skincare Accessible
Eleni & Chris Detox Face Mask presents opportunities for incorporating Scandinavian skincare practices and ingredients into the beauty industry.
CategoryFashion
Ultra-Hydrating Skincare Collections
Lumene’s LÄHDE Range is Powered by Arctic Spring Water
Beauty companies can explore and create sustainable skincare collections that focus on hydration and incorporate Arctic inspirations.
CategoryFashion
Spring Water-Based Skincare
L'Occitane's Aqua Réotier Collection Has Calcium-Rich Spring Water
Companies in the skincare industry can incorporate natural spring water with added minerals to their products for an innovative twist.
