Spring and glacial waters become star ingredients in skincare items
Implications - The adoption of water sourced from natural springs into skincare items is giving brands a highly marketable way to appeal to clients. The use of spring and glacial water in skincare enhances the perceived effectiveness of the products, and appeals to naturality-minded consumers seeking a balance of function and quality in their purchase decisions.
Workshop Question - How could your brand alter one aspect of its product/service to change its perceived quality?
Trend Themes
1. Natural Spring Water - The use of natural spring water in skincare enhances the perceived effectiveness of the products, appealing to naturality-minded consumers seeking a balance of function and quality in their purchase decisions.
2. Glacial Water - The adoption of water sourced from natural springs and glaciers is giving beauty brands a highly marketable way to appeal to clients.
3. Nordic/birch Sap - Nordic/Birch sap is becoming a popular ingredient in ultra-hydrating skincare products to supercharge your skin with moisture.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from the use of natural and glacial water sourcing to enhance the products' perceived effectiveness.
2. Beauty Industry - The beauty industry is incorporating new ingredients such as Nordic/Birch sap to create hydrating products.
3. Personal Care Industry - Personal care industries could benefit from incorporating ingredients such as glacial water, natural spring water, and Nordic/Birch sap to enhance their product lines.
