Coffee cream is reformatted to drive at-home consumer appeal
Implications - CPG brands look to provide new creamer formats in order to draw in consumers who seek coffeehouse-style brews, at-home. With products like powders and foams, these new at-home options showcase a way for the consumer to not only save time and money – ideal for the Millennial consumer – they also allow for the exploration of distinct formats of traditional creams that appeal to novelty-seeking foodies.
Workshop Question - How can your brand reformat a traditional product to better serve your consumer?
Trend Themes
1. Alternative Protein Sources - Expanding the source of protein in dairy-free creamers could appeal to vegan, vegetarian, and flexitarian consumers who seek to intake more plant-based protein and align with their lifestyle.
2. Premiumization - Sophisticated and indulgent formats, such as foamed, powder, and superfood creamers, and the use of high-quality ingredients in coffee creamers, aim to satisfy consumers who want premium coffee experiences outside of the coffeehouse.
3. Convenience and Portability - On-the-go packaging, single-serve formats, and instant options for coffee creamers aim to target consumers who value convenience and simplicity and facilitate the development of portable and shelf-stable dairy-free creamers that do not require refrigeration or specific equipment.
Industry Implications
1. Food Manufacturing - Food manufacturers could develop new formulations of dairy-free creamers that contain alternative protein sources, high-quality ingredients, and innovative formats that attract more health-conscious and premium-seeking consumers or meet specific dietary needs.
2. Coffee and Tea - Coffee and tea shops could use dairy-free creamers as an opportunity to diversify their beverage offerings, especially for vegan, vegetarian, and flexitarian consumers who want plant-based lattes and cappuccinos, and explore a variety of formats, flavors, and superfood additives.
3. Packaging and Distribution - Packaging and distribution companies could invent new and sustainable packaging solutions for on-the-go creamers, such as pouches, tubes, or containers that reduce waste and carbon footprint while maintaining product quality and integrity.
