Formulaic Cream

Coffee cream is reformatted to drive at-home consumer appeal

Implications - CPG brands look to provide new creamer formats in order to draw in consumers who seek coffeehouse-style brews, at-home. With products like powders and foams, these new at-home options showcase a way for the consumer to not only save time and money – ideal for the Millennial consumer – they also allow for the exploration of distinct formats of traditional creams that appeal to novelty-seeking foodies.
SCORE 4.3
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14,175 Total Clicks
May 18 - May 18
This Year and Untested
LifestyleFood
Featured Examples
Instant Non-Dairy Coconut Lattes - Alpine Start's Coffee & Creamer Blend Makes a Dairy-Free Latte
SCORE 4.8
This Year and Average 200 Clicks Pub: May 28, 18
Instant Non-Dairy Coconut Lattes
Alpine Start's Coffee & Creamer Blend Makes a Dairy-Free Latte
Dairy-free lattes and other vegan-friendly drinks used to be difficult to come by in some mainstream coffee shops, but growing interests in a plant-based diet has made these formerly specialty... [More]
High-Protein Vegan Creamers - Unicreamer Offers a Delicious Way to Intake Plant-Based Protein
SCORE 4.5
This Year and Average 222 Clicks Pub: May 28, 18
High-Protein Vegan Creamers
Unicreamer Offers a Delicious Way to Intake Plant-Based Protein
When Lori Lefcourt, a co-founder of Unicreamer, made the switch to vegetarianism she found that her diet demanded more plant-based protein, which ultimately led to the creation of a nourishing vegan... [More]
Foaming Coffee Creamers - FrieslandCampina Kievit’s Foaming Creamers Boast a Unique Mouthfeel
SCORE 4.4
This Year and Average 179 Clicks Pub: May 28, 18
Foaming Coffee Creamers
FrieslandCampina Kievit’s Foaming Creamers Boast a Unique Mouthfeel
To satisfy growing consumer demands, FrieslandCampina Kievit launched a foaming creamer range centered around both premiumization and convenience. In particular, the high-froth coffee creamers cater... [More]
Superfood Creamer Sachets - Laird Superfood Launched Non-Dairy Single-Serve 'Go-Packs'
SCORE 3.4
This Year and Mild 86 Clicks Pub: May 28, 18
Superfood Creamer Sachets
Laird Superfood Launched Non-Dairy Single-Serve 'Go-Packs'
Laird Superfood launched a collection of ‘Go-Packs’ that cater to the consumer who wants to easily optimize their on-the-go drinking experience with a nourishing Superfood Creamer. The... [More]
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