Category
Lifestyle
Assisted Choices
Trend cluster
Category
Formulaic
Cream
Coffee cream is reformatted to drive at-home consumer appeal.
2.1
Trend score
Trend
What is the Formulaic Cream trend?
Formulaic Cream: CPG brands look to provide new creamer formats in order to draw in consumers who seek coffeehouse-style brews, at-home. With products like powders and foams, these new at-home options showcase a way for the consumer to not only save time and money – ideal for the Millennial consumer – they also allow for the exploration of distinct formats of traditional creams that appeal to novelty-seeking foodies.
Trend themes
Themes within the Formulaic Cream trend
Three behaviours holding the trend together01
Alternative protein sources
Expanding the source of protein in dairy-free creamers could appeal to vegan, vegetarian, and flexitarian consumers who seek to intake more plant-based protein and align with their lifestyle.
02
Premiumization
Sophisticated and indulgent formats, such as foamed, powder, and superfood creamers, and the use of high-quality ingredients in coffee creamers, aim to satisfy consumers who want premium coffee experiences outside of the coffeehouse.
03
Convenience and portability
On-the-go packaging, single-serve formats, and instant options for coffee creamers aim to target consumers who value convenience and simplicity and facilitate the development of portable and shelf-stable dairy-free creamers that do not require refrigeration or specific equipment.
Industry implications
What the Formulaic Cream trend means for industry
Where the trend changes the playbookFor
Food manufacturing
Food manufacturers could develop new formulations of dairy-free creamers that contain alternative protein sources, high-quality ingredients, and innovative formats that attract more health-conscious and premium-seeking consumers or meet specific dietary needs.
For
Coffee and tea
Coffee and tea shops could use dairy-free creamers as an opportunity to diversify their beverage offerings, especially for vegan, vegetarian, and flexitarian consumers who want plant-based lattes and cappuccinos, and explore a variety of formats, flavors, and superfood additives.
For
Packaging and distribution
Packaging and distribution companies could invent new and sustainable packaging solutions for on-the-go creamers, such as pouches, tubes, or containers that reduce waste and carbon footprint while maintaining product quality and integrity.
Workshop question
How can your brand reformat a traditional product to better serve your consumer?
Trend signals
Trend signals for Formulaic Cream
Trend score 2.1 out of 10, from popularity 32%, activity 23%, freshness 9%.
Popularity32%
Activity23%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Formulaic Cream trend
6 featured examples from May 28, 2018 to Nov 13, 2019CategoryLifestyle
Coffee-Creamer Hybrids
The Unsweetened Instafuel Combines Arabica Coffee & a Superfood Creamer
The beverage industry has the opportunity to create and market innovative coffee-creamer hybrids like Unsweetened Instafuel that cater to consumers seeking convenient and health-c…
CategoryLifestyle
Powdered Almond Creamers
Almond Pro Almond Coffee Creamer is Made with Finely Ground Nuts
The food and beverage industry can explore creating innovative creamer alternatives to cater to diverse dietary preferences and restrictions.
CategoryLifestyle
Instant Non-Dairy Coconut Lattes
Alpine Start's Coffee & Creamer Blend Makes a Dairy-Free Latte
Disruptive innovation opportunity: Develop new plant-based beverage options that rival traditional dairy products and meet the needs of health-conscious consumers.
CategoryLifestyle
High-Protein Vegan Creamers
Unicreamer Offers a Delicious Way to Intake Plant-Based Protein
The high-protein vegan creamer trend presents opportunities for companies within the food and beverage industry to create innovative plant-based products.
CategoryLifestyle
Foaming Coffee Creamers
FrieslandCampina Kievit’s Foaming Creamers Boast a Unique Mouthfeel
The launch of the foaming creamer range by FrieslandCampina Kievit introduces a unique product innovation, opening up opportunities for manufacturers in the coffee creamer industr…
CategoryLifestyle
Superfood Creamer Sachets
Laird Superfood Launched Non-Dairy Single-Serve 'Go-Packs'
The food and beverage industry has opportunities to capitalize on the trend of creating healthy, portable and convenient food and drink options.
