Nescafé recently relaunched Nescafé Gold with a new formula and package that aims to provide consumers with a full-flavored, aromatic drinking experience. The new blend includes micrograins of Arabica coffee that are 10 times finer than regular ground coffee, which help to create an enhanced taste, aroma and smooth texture for the product.
As part of the reinvented range, Nescafé unveiled decaf, barista-style and fair trade, organic versions to appeal to the conscious coffee consumer who appreciates investing in a premium cup of instant coffee that also prioritizes convenience.
The newly designed packaging for the soluble coffee product boasts an upscale look, complete with a brushed champagne gold lid and a slender, elegant container shape. The refreshed Nescafé Gold range will first be introduced to the UK before it makes its way across Europe and the rest of the world.
Ultra-Fine Instant Coffees
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