Egg Transformed

Eggs are being transformed into a variety of different formats

Implications - The egg is being transformed into a concept rather than simply a product, with brands using the food item in a variety of new ways that change the banal nature of egg consumption. This shift speaks to the power of marketing and out-of-the-box thinking in reframing how consumers are able to perceive a product or service.
SCORE 7.3
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21,973 Total Clicks
Mar 18 - May 18
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Featured Examples
Interactive Egg-Themed Museums - The Egg House is New York's Newest Multi-Sensory Museum
SCORE 8.8
This Quarter and V. Hot 1,793 Clicks Pub: Mar 13, 18
Interactive Egg-Themed Museums
The Egg House is New York's Newest Multi-Sensory Museum
Eggs have played an integral role in breakfast for years, and now, the influence of the early morning food can be celebrated at New York’s latest installation titled ‘The Egg House.’... [More]
Egg White Chips - Quevos Makes Protein-Rich Chips with Just Four Natural Ingredients
SCORE 9.4
This Month and V. Hot 387 Clicks Pub: May 15, 18
Egg White Chips
Quevos Makes Protein-Rich Chips with Just Four Natural Ingredients
With the rise of healthy eating, consumers have been seeking out better-for-you alternatives to potato chips and Quevos is introducing a unique new option with its Egg White Chips. The Egg White... [More]
Egg White-Based Face Masks - Skinfood's Egg White Pore Masks are Full of Natural Vitamins
SCORE 5.6
This Month and Warm 90 Clicks Pub: May 10, 18
Egg White-Based Face Masks
Skinfood's Egg White Pore Masks are Full of Natural Vitamins
Skinfood, a K-beauty brand that specializes in products that utilize natural ingredients that gently nourish the skin, recently came out with an Egg White Pore Mask that’s currently available... [More]
Egg-Infused Cappuccinos - Roundk's Signature 'Egg Cappuccino' Pairs Espresso and Egg Yolk
SCORE 5
New and Average 24 Clicks Pub: May 28, 18
Egg-Infused Cappuccinos
Roundk's Signature 'Egg Cappuccino' Pairs Espresso and Egg Yolk
After finding much success in New York City, Roundk recently opened a new coffee shop in Los Angeles that shows off its innovative menu with a signature drink, the Egg Cappuccino. As its name... [More]
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