Category
Lifestyle
Assisted Choices
Trend cluster
Category
Egg
Transformed
Eggs are being transformed into a variety of different formats.
4.7
Trend score
Trend
What is the Egg Transformed trend?
Egg Transformed: The egg is being transformed into a concept rather than simply a product, with brands using the food item in a variety of new ways that change the banal nature of egg consumption. This shift speaks to the power of marketing and out-of-the-box thinking in reframing how consumers are able to perceive a product or service.
Trend themes
Themes within the Egg Transformed trend
Three behaviours holding the trend together01
Conceptualization of Egg
Eggs are being transformed into a concept rather than simply a product.
02
Innovative Egg Utilization
Brands are using eggs in a variety of new ways that change the banal nature of egg consumption.
03
Egg-Infused Food and Drinks
Egg is being infused into food and drinks to create a unique new experience.
Industry implications
What the Egg Transformed trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Egg is increasingly being utilized in new and innovative ways in the food and beverage industry, creating opportunity for further experimentation and growth.
For
Beauty and Self-Care
The use of egg as a natural ingredient in beauty and self-care products is on the rise, providing opportunities for brands in the industry to cater to consumers' desire for natural and nourishing products.
For
Entertainment and Tourism
Interactive egg-themed entertainment venues and experiences are becoming increasingly popular, providing opportunities for businesses to capitalize on consumers' interest in unique and immersive experiences.
Workshop question
How could your brand transform or reframe some of the more traditional aspects of its business?
Trend signals
Trend signals for Egg Transformed
Trend score 4.7 out of 10, from popularity 73%, activity 58%, freshness 8%.
Popularity73%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Egg Transformed trend
4 featured examples from Mar 14 to May 29, 2018CategoryLifestyle
Egg White Chips
Quevos Makes Protein-Rich Chips with Just Four Natural Ingredients
Quevos' Egg White Chips are disrupting the snack food industry with their high-protein, low-carb formula and unique egg white ingredient.
CategoryArt & Design
Interactive Egg-Themed Museums
The Egg House is New York's Newest Multi-Sensory Museum
Disruptive innovation opportunity for tourism and travel industry to offer unique and immersive museum experiences to attract visitors.
CategoryLifestyle
Egg-Infused Cappuccinos
Roundk's Signature 'Egg Cappuccino' Pairs Espresso and Egg Yolk
The culinary industry can explore new flavor combinations and inventive techniques, like adding unique ingredients to traditional dishes, to create disruptive culinary experiences.
CategoryFashion
Egg White-Based Face Masks
Skinfood's Egg White Pore Masks are Full of Natural Vitamins
The skincare industry can benefit from the growing demand for natural ingredient skincare products and create disruptive innovations in formulations and product offerings.
