Adidas is diving into one of its most expansive initiatives to date after the announcement of its "Here to Create" campaign, in which the sportswear giant will create 30,000 personalized videos for each and every runner at this year's Boston marathon.
The videos will be produced using the data collected from radio-frequency identification (RFID) chips that are connected to each runner's racing number. Adidas partnered with the digital agency, 'Grow', and employing a 20-person camera crew, the brands managed to capture footage of every individual in the race. Each runner received a code with access to their personalized video following the race.
Leveraging advancements in technology, adidas was able to create and produce an expansive video collection in an impressively short time frame.
Image Credit: adidas, Grow