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Super Pet

Pet foods adopt "superfood" ingredients to appeal to hyper-responsible pet owners

Implications - The popularity of "superfoods" has resulted in the marketing of pet food products as including these varied ingredients, with everything from algae to beets enhancing the health of pets' meals. These superfood pet products appeal to hyper-conscious pet owners, particularly those within Millennial demographics, due to their framing as artisan and ultra-nutritious.

Workshop Question - How could your brand adopt a popular product/service from an adjacent industry?

SCORE 3.7

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 39 Examples: 54,108 Total Clicks

Date Range: May 17 - May 18

Trending: Mild

Consumer Insight Topics: Lifestyle Pets

Featured Examples

Algae-Based Pet Supplements - 'Because Animal' Supports Pets with All-Natural, Eco-Friendly Products

SCORE 4.7

Average 502 Clicks Pub: May 29, 18

Algae-Based Pet Supplements

'Because Animal' Supports Pets with All-Natural, Eco-Friendly Products

‘Because Animals’ is setting itself apart as a producer of animal-free pet supplements with an environmentally friendly approach. The Superfood Supplements for dogs and cats are packed... [More]

Protein-Packed Baked Dog Foods - Nineteen87's Superfood Range for Dogs Features 50% Fresh Meat

SCORE 3.3

Mild 967 Clicks Pub: Nov 29, 17

Protein-Packed Baked Dog Foods

Nineteen87's Superfood Range for Dogs Features 50% Fresh Meat

Nineteen87 is a newly launched pet food brand that specializes in baked dog food, as it believes that baking is the best way to avoid overprocessing ingredients and helping them to retain the most... [More]

Raw Ketogenic Dog Food - ROCKETO Makes NASA-Grade Organic Superfood for Dogs

SCORE 4.2

Average 1,633 Clicks Pub: Jan 12, 18

Raw Ketogenic Dog Food

ROCKETO Makes NASA-Grade Organic Superfood for Dogs

ROCKETO distinguishes itself as a producer of raw, ketogenic and organic superfood for dogs that is of such high quality that it is NASA-grade. The small-batch dog food produced by ROCKETO... [More]

Beet-Infused Dog Biscuits - Bad Dog Bakery's Red Beet Treats are a Pet-Friendly Superfood Snack

SCORE 2.1

Untested 300 Clicks Pub: May 15, 17

Beet-Infused Dog Biscuits

Bad Dog Bakery's Red Beet Treats are a Pet-Friendly Superfood Snack

As superfoods like beets become a more prevalent staple of consumers’ daily diets, pet foods are also getting a health-conscious overhaul—Bad Dog Bakery is a brand specializing in... [More]

Protein-Rich Pet Food Toppers - Wellness Natural Pet Food's CORE Bowl Boosters Customize Meals

SCORE 2.8

Mild 156 Clicks Pub: May 15, 18

Protein-Rich Pet Food Toppers

Wellness Natural Pet Food's CORE Bowl Boosters Customize Meals

Knowing that pet owners have a desire to switch up the flavors of the healthy meals they offer to their dogs, Wellness Natural Pet Food recently expanded its Wellness CORE brand with new dry recipes,... [More]