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Super Pet

Pet foods adopt "superfood" ingredients to appeal to hyper-responsible pet owners

Implications - The popularity of "superfoods" has resulted in the marketing of pet food products as including these varied ingredients, with everything from algae to beets enhancing the health of pets' meals. These superfood pet products appeal to hyper-conscious pet owners, particularly those within Millennial demographics, due to their framing as artisan and ultra-nutritious.
Workshop Question - How could your brand adopt a popular product/service from an adjacent industry?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
61,316 Total Clicks
Date Range:
May 17 — May 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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